Vol. 15 No. 6 (2025)

Articles

• Conversational AI in E-Commerce: Strategic Implications of Voice-Based Chatbots for Consumer Engagement and Trust

  Moaz Gharib, Vibha Trivedi, Ashish Trivedi

  1-9

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• Employee Performance in Public Sector: A Bibliometric Analysis of Global Trends and Thematic Development

  Tareq Alambrouk Elagaili, S. M. Ferdous Azam, Jacquline Tham, Ali Khatibi

  10-21

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• Ethical Implications of Artificial Intelligence Accessibility in the United Arab Emirates: Bridging the Digital Divide

  Ahmed Rabie Mohamed Hassanien, Nitin Patwa, Noushin Bagheri, Mosab I. Tabash

  22-31

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• Moderating Effect of Foreign Exchange on the Relationship between Heterogeneous Ownership Structure and Financial Performance of Listed Industrial Goods Firms in Nigeria

  Folorunso Paul Olugbenga, Michael Chidiebele Ekwe, Obiamaka Adaeze Nwobu

  32-39

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• The Impact of eWOM and Social Media Advertising on Perceived Value, Satisfaction, and Behavioral Intentions in a Cinema Festival Context

  Mohamed Lamari, Neji Bouslama

  40-51

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• The Influence of Perceived Organizational Support and Role Conflict on Employee Quiet Quitting: The Mediating Role of Job Satisfaction

  Sukanksha Singh, Alka Singh Bhatt, M. Valliammal, Ridhima Bhalla, Aparna Sinha, Shefali Bahadur

  52-58

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• Unravelling the Profit Puzzle: How Chief Executive Officer Attributes Shape the Performance Sustainability of Nigerian Listed Firms

  Okere Wisdom, Ambe Cosmas, Mabinuori Oladotun, Bello Bashiru Akande, Ajayi Olusuyi Emmanuel, Imeokparia Lawrence, Ologbenla Patrick, Opele Adedayo Mathias

  59-67

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• Assessing the Impact of HRM Practices on Employee Absenteeism with Reference to Remote Employees

  Manish Kumar Verma, Ashish Ranjan Sinha

  68-79

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• Student Engagement Practices as a Driver of Skill Enhancement in Community-Centric Higher Education

  Anshul Sharma, Shailja Dixit, Surabhi Singh, Ashish Chandra, Rashmi Tripathi, Rashika Durgvanshi, Manish Mishra

  80-91

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• A Neo-Institutional Analysis of Corporate Governance Practices: Evidence from Bahrain

  Abdulla Al Jalahma

  92-99

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• Strategic Value Creation: The Pathway to Sustainable Industrial Competitiveness

  Nahla G. A. Arabi

  100-107

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• Electronic Commerce and Customer Relationship Management: Integration of Technologies into Marketing Strategy

  Hassan Ali Al-Ababneh, Ayed Moh’d Al Muala

  108-117

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• Using Machine Learning to Improve Brand Management in an Online Environment

  Tetiana Iankovets, Marina Järvis, Olexander Fomin, Svitlana Chernobrovkina, Sofiia Shvets

  118-125

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• Influence of Personalized Advertising towards Consumer Loyalty: The Mediating Effect of Satisfaction and Moderating Effect of Perceived Quality

  Cherrilyn dela Peña, Shulamite Ongue, Arneene Stella Redo, Jupert Jasser Abellana, Shiny Rose Narit

  126-136

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• Elucidating the Influence of TikTok Gratification on Psychological Well-Being and Life Satisfaction among Young Muslim Users

  Siti Hasnah Hassan, Low Eve Chee, Norizan Mat Saad , Nabil Hasan Al-Kumaim

  137-148

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• The Impact of Personalized Marketing on the Effectiveness of Logistics Solutions in Retail

  Olha Semenda, Maksym Poveshchenko, Olga Makushok, Iryna Korman, Valentyna Lementovska

  149-158

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• The Antecedents and Consequences of Social Media Marketing Adoption: Empirical Evidence from SMEs in Vietnam’s Tourism Sector

  Nguyen Trong Minh Thai, Huynh Thi Le Minh

  159-170

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• Inclusivity in Focus: Patterns, Progress, and Pathways in Diversity Marketing Research – A Bibliometric Analysis

  Noptanit Chotisarn, Ratchamongkhon Thonglor, Thadathibesra Phuthong

  171-190

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• Human Capital Development as a Driver of Sustainable Development: The Mediating Role of Innovation Capability in the UAE

  Mariam Mohammed Al-Blooshi, Muhammad Hilmi Jalil, Abu Dardaa Mohamad

  191-201

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• Inclusive Marketing as a Strategic Tool for Company’s Development in a Socially Oriented Economy

  Zoreslava Liulchak, Ihor Ostapenko, Olha Boiko, Olena Kanishchenko, Yurii Vlasenko

  202-210

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• Impact of HR Practices on Intention to Quit in Hotel Industry

  Neeraj Shailli Singh, Archana Sharma, Manisha Seth, Shefali Bahadur

  211-220

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• Bottom of Pyramid Marketing: A Bibliometric Analysis and Future Directions

  Prashant Brahmane

  221-226

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• How Does Situational Consumer Animosity Affect National Brand and Purchase Intentions in the US-China Trade War?

  Albert D. Lau, Dacan Li, Yuanyuan Gong, Sotheeswari Somasundram, Ooi Chin Lye

  227-241

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• Partnerships for Entrepreneurial Success: A Validation Study of the School-Family-Community Partnership Scale in Vocational Education

  Agus Timan, Maisyaroh Maisyaroh, Djum Djum Noor Benty, Maulana Amirul Adha, Anabelie Villa Valdez, Indra Lesmana

  242-251

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• Product Values in the Digital Era and the Quest for Sustainable Competitive Advantage: A Bibliometric Mapping of Trends

  Andriyansah Andriyansah, Nika Saputra

  252-268

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• Activating Culture for Innovation: A Resource-Based Framework for Cultural Tourism Development in Indonesia

  Ainun Mardhiyah, Badaruddin Badaruddin, Feby Aulia Safrin

  269-275

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• Entrepreneurial Intentions and Business Performance: A Study of Women Entrepreneurs in Telangana

  Mohini Shukla, Alka Singh Bhatt, S. Chandramouli, Shefali Mohan, Anjali Rai

  276-286

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• The Triple Play: Social Media Marketing, Brand Trust, and Smartphone Purchase Decisions in Emerging Market

  Ronny H. Walean, Citra Adriana Gerungan, Deske W. Mandagi

  287-301

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• The Impact of Product Quality, Customer Service, and Brand Image on Customer Loyalty

  Herry Mgalilwa Jailos, Chacha Magasi

  302-313

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• Exploring the Impact of Quality Housekeeping Services on Customer Satisfaction and Revisit Intentions: A Study of Luxury Hotels in Uttar Pradesh

  Uma Rajey Shukla Ojha, Nimish Gupta, Munish Kumar Tiwari, Alpna Srivastava, Rashika Singh

  314-328

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• Gamified Recommendation Engines and their Role in Fostering Continuous Intention to Use Streaming Media Services

  R. Prabhavathy, S. Senthilkumar

  329-336

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• Workplace Discrimination Laws and Talent Retention in MNCs: Unpacking the Legal Risk Management Nexus

  Amineh A. Khaddam, Amro Alzghoul, Hani J. Irtaimeh

  337-345

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• Euro Brand Trust Factors in Building Consumer Loyalty of Household Goods Consumers

  Z. Hidayat, Monika Teguh, Ignatius Ismojo Herdono

  346-356

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• Marketing Tools for Minimizing Risks in the Logistics Strategy of an Enterprise

  Tetiana Ustik, Volodymyr Lagodiienko, Yurii Biloshapka, Valentyna Morokhova, Oleksandr Derenko

  357-364

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• Do Change Management Influence ERP Implementation Success? Evidence from Morocco

  Smail Mahjoubi, Smail Kabbaj

  365-374

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• The Impact of E-marketing on the Financial Performance of Jordanian Islamic banks

  Mahmoud Al-Rdaydeh, Omar Saleh Alhawatmeh, Khalid Faris Alomari, Mamoun M. A. Alqudah

  375-382

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• The Emotional Impact of Sports Sponsorships: A Sentiment Analysis of Public Reactions on Reddit

  Şevket Cihat Özer, Nurten Ulusay, İlhan Gözen, Muzaffer Toprak Keskin

  383-391

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• An Analysis of How Sustainability Performance Influences Financial Performance: Evidence From Türkiye

  Esra B. Bulgurcu Gürel, Gülbahar Atasever, Eymen Gürel

  392-406

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• Do Promotion, Rating, E-Store Design, and Personality Influence Impulse Buying in Generation Z and Millennials?

  Ririn Wulandari, Abdul Hafaz Ngah

  407-414

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• Rethinking the Impact of Hospital Strategy and Market Competition on the Use of Performance Measurement Dimensions in Private Healthcare Organizations: Evidence from Jordan

  Ayman Mohammad Aburumman, Norazlina Ilias, Rosliza Mat Zin

  415-423

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• Trust or Trickery? A Systematic Review of Greenwashing and Branding

  Fahad Ali AlQahtani

  424-432

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• Determinants of Behavioral Intention toward Digital Health Services in India: A PLS-SEM Study on the e-Sanjeevani Application

  Amar Amar, Komal Malik, Namita Srivastava, Neha Parashar

  433-441

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• Impact of Digital Literacy and Cultural Factors on Online Training for Workforce Productivity among Frontline Workers in India

  Nishtha Verma, Richa Raghuvanshi, Tripti Barthwal

  442-448

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• The Influence of Minimum Wage Policies on Work Engagement within the Manufacturing Sector in Kinta, Perak: The Mediating Role of Financial Security

  Grace Anthony Dars, Alexandar Anthony Dars, Asvini Silvarajee, Shafi Mohamad, Sarina Mohamad Nor , Kumaran Kanapathipillai

  449-456

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• Gratitude, Spirituality, and Life Satisfaction of Pakistani and Malaysian University Students: A Cross-Cultural Study

  Houcine Meddour, Nur Khairunniza S. P.

  457-465

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• Driving SME Performance: The Impact of Competence and Entrepreneurial Orientation

  I Ketut Setia Sapta, Ni Made Satya Utami, Ni Wayan Rustiarini, Banilline Jone V. Abantao

  466-474

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• The Role of Information and Communication Technology in Enhancing Teaching-Learning Outcomes: A Comparative Analysis of Government and Private Colleges in Uttar Pradesh

  Kabita Kumari Chaturvedi, Charu Bisaria , Prabhat Kumar Dwivedi

  475-481

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