Vol. 14 No. 2 (2024)
Published:
2024-03-19
Articles
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Engaging Consumer Senses: The Role of Interactive Brand Experiences in Brand Building
Abstract views: 225 / PDF downloads: 237 -
Comparing Algorithm-Based and Friend-Based Recommendations on Audio Streaming Platforms
Abstract views: 85 / PDF downloads: 82 -
Investigating the Dark Side of Social Media Marketing: Case of Cyberbullying on Micro Celebrities
Abstract views: 142 / PDF downloads: 109 -
The Effect of Organizational Flexibility on Organizational Ambidexterity in Higher Education Institutions in Iraq
Abstract views: 69 / PDF downloads: 73 -
Navigating the Marketing Landscape: Strategies for Promoting Private Higher Education Institutions in South Africa
Abstract views: 101 / PDF downloads: 87