Vol. 16 No. 2 (2026)

Articles

• How do Religiosity and Environmental Awareness influence Muslim Tourists’ Halal Culinary Repurchase Intention?

  Dina Patrisia, Abror Abror, Yunita Engriani , Hasdi Aimon, Rahmiati Rahmiati, Erly Mulyani, Bussalin Khuadthong, Somnuk Aujirapongpan

  1-8

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• Internal Marketing’s Impact on Service Quality and Sustainability, Mediated by Employee Outcomes in Saudi Banking

  Amal Abdulmajeed Qassim, Hebatalla Mohsen Mohammed Abd El Baki

  9-21

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• Enhancing Guest Experiences: Analyzing the Impact of Service Quality on Customer Satisfaction in Erbil’s Hospitality Sector

  Hoshyar Abdulrahman Saleh, Amran Harun

  22-32

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• Understanding the Authenticity, Experience, Satisfaction Nexus to Enhance Revisit Intention in Heritage Sites

  Sulis Riptiono, Intan Muliana Rhamdhani

  33-40

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• The Role of Training Effectiveness in Enhancing Online Teaching Competence and Professional Development: A SEM Approach

  S. M. Kaunain Abidi, Azra Ishrat, Masood H. Siddiqui, Anjali Singh, Shagufta Ali, Naghma Ali

  41-49

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• The Impact of Green and Product Innovations on Competitive Advantage: A Case Study of Medium and Small-Scale Distilleries in Thailand

  Phatsanat Tarnuphatpong, Aree Naipinit

  50-55

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• Global Research Trends in Knowledge Management in Higher Education: A Bibliometric Analysis

  Mohamed Aghel Altawe, Mahmoud Abdualaziz Y. Yakhlf, Aza Azlina Md Kassim

  56-65

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• Shopping in Another Dimension: What Keeps Customers Coming Back to Mobile AR?

  Rishi Raj Sharma, Jivanjot Singh, Vanita Saini

  66-76

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• Adapting Internal Audit Functions to the COVID-19 Pandemic: Evidence from the United Arab Emirates

  Omar Saeed, Mohammed Amjad, Walaa Wahid ElKelish, Hela Miniaoui, Magdi El-Bannany, Muhammad AlShurideh, Alhashmi Aboubaker Lasyoud

  77-81

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• The Role of High-Performance Work Systems in Enhancing Work Engagement

  Manar Al-Qatawneh, Bandar Abutayeh

  82-87

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• Marketing Gamification - Concepts, Opportunities and Future Research Directions: Insights from a Systematic Literature Review

  Rishi Raj Sharma, Vanita Saini, Jivanjot Singh

  88-102

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• Empowerment, Mobile Technology, and Managerial Support: A Multidimensional Analysis of Work-Life Balance Among Women Engineers

  Nur Izzaty Shahirah Binti Nor Sham, Rohani Salleh, Muhammad Shoaib Saleem, Sharifah Syahirah Syed Sheikh

  103-110

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• Identifying Determinants of Social Media Influence on Purchase Decisions: A Factor Analytical Study of Rural Consumers in Selected Districts of Uttar Pradesh

  Anas Ahmad, Neeraj Kumar Singh, Sultan Ahmad, Rafat Fatima, Aftab Alam, Usman Ghani

  111-119

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• Turning Diversity into Performance: The Roles of Work Environment and Organisational Communication in Emerging-Economy Manufacturing

  Irwan Raharja, Popon Rabia Adawia, Dwi Irwati, Triana Sri Gunarti

  120-129

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• The Effect of Work Engagement on Individual Work Performance in the Psychology in Happiness Perspective: Mediated by Happiness at Work

  Jinzhan Wang, Azra Ayue Binti Abdul Rahman

  130-143

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• Personalization in Fintech: Dual Mediation Effects of Trust and Surveillance on Fintech User Retention

  Hassan Alsaggaf

  144-149

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• Unpacking the Strategic Alignment–Performance Nexus: The Moderating Influence of Perceived Organizational Support in Jordan’s Income and Sales Tax Department

  Ghazy Al-Badaineh

  150-157

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• Personal and Social Competencies as Drivers of Entrepreneurial Success in Malaysia’s SME Sector

  Rudzi Binti Munap, Obeto Mercy Nwadiuto, Ikmal Abdul Malik

  158-164

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• Data Privacy and Ethics in Digital Marketing: A Risk Analysis Using Logistic Regression Models

  Suleiman Ibrahim Shelash Mohammad, Sultan Alaswad Alenazi, Badrea Al Oraini, Ahmad Khraiwish, Asokan Vasudevan, Khoo Wuan Jing

  165-174

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• Examining the Impact of Omnichannel Integration on Satisfaction, Trust and Customer Loyalty: The Moderating Role of Prior Online Experience

  Nerisha Gowrie, Fiza Shetty, Komal Chopra , Neo Ligaraba

  175-184

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• When Men Report More: Paradoxical Gender Perceptions of Discrimination in the Lebanese Hospital Sector

  Lena Saleh, Dima Al Hassanieh, Jana Badran

  185-192

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• Mapping the Landscape of Organizational Branding: A BERTopic-Driven Exploration

  Tamer Kiliç, Bülent Özsaçmaci

  193-204

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• Credibility, Quality, and Valence of eWOM: Effects on Consumer Behavior in Lebanon

  Lena Saleh, Henri Touma, Marwa Badran

  205-211

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• Factors Affecting Tourists’ Satisfaction and Intention to Return a Destination: Measurement and Implications for Vietnam

  Thang Dao Quang, Dung Nguyen Thai, Oanh Thai Thi Kim, Van Hoang Thi Thuy

  212-227

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• Governance, Experience, and Cultural Factors in the Adoption of IFRS for SMEs: Cross-Country Evidence from 88 Nations

  Roekhudin Roekhudin, Syaiful Iqbal

  228-235

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• Enhancing Data Privacy and Fraud Detection in the Takaful Industry through Digital Platforms and E-Knowledge Sharing: Moderating Role of AI Adoption

  Mansoor Ahmad Qazi, Maizaitulaidawati Binti Md Husin

  236-243

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• The Influence of Employer Branding on Faculty Attrition Rates in Self-Financed Arts and Science Colleges in Coimbatore, Tamil Nadu, India

  D. Divya, R. Venkatalakshmi, Suleiman Ibrahim Shelash Mohammad, Asokan Vasudevan, Vijayesvaran Arumugam, Sultan Alaswad Alenazi

  244-252

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• Impact of Strategic Leadership Styles and Leadership Support on Employee Engagement in Indian Higher Education

  Gulzar Fatima Khan, Alka Singh Bhatt, Masood Husain Siddiqui, Manish Mishra

  253-262

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• The Impact of Marketing Brand Value on a Company’s Financial Performance

  Nikolaos Belesis , Christos Kampouris, Fousteris Andreas, Nefeli Malliari

  263-272

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• Service Quality and Customer satisfaction: The Mediating Role of Customer Delight

  Yousef Elshawesh, Isah Wada

  273-287

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• Global Wine Consumption Behavior: Narrative Review and Development of Global Framework

  Samit Chakravorti

  288-301

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• Islamic Marketing, Customer Service, and Technological Innovation: Advancing Women’s Empowerment in Indonesian MSMEs

  Ruslaini Ruslaini, Indupurnahayu Indupurnahayu, Qurroh Ayuniyyah, Immas Nurhayati, Endri Endri

  302-309

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• From Augmented Reality Gaming Temptation to Total Obsession: Investigating the Impact of Behavioural Intention and Continued Usage Towards AR Gaming

  Parv Gupta, Gyaneshwar Singh Kushwaha

  310-322

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• The Dynamics of Ambush Marketing Research: A Bibliometric Analysis and Visualisation of Research Trends and Collaborations

  Joseph George, K. S. Sebastian, V. Prasobha Sasikumar, Salini K., Sajan N. Thomas

  323-334

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• Integrating Exergames in Physiotherapy: Business Model Insights and Strategic Recommendations

  Jennifer Joseph

  335-342

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• Measuring Entrepreneurial Success in Inclusive Contexts in African countries: Indicators and Evaluation Frameworks

  Jules Kounouwewa, Deng Chao

  343-353

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• Creative Marketing and Its Role in Raising Customer Value

  Mohammed Edan Al Khazraje, Entisar Azeez Hussein, Suhaer Shakir Sideeq

  354-362

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• Impact of Omnichannel Applications on Reuse Intention and Moderating Role of Personal Innovativeness and Habit in the Customer Journey

  Gadir Alizada, Bahman Huseynli, Gözde Kandemir Çomoğlu

  363-374

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• Green Marketing Strategies and Consumer Preferences: An Empirical Analysis of Pricing, Promotion, Packaging, and Labeling

  Mark Francis R. Amarga, Jereco D. Esmero, Niña Lee Seriño, Albert A. Alonzo, Junaisah Nissi L. Degoma, Renz P. Aguhob

  375-383

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• How Does Perceived Social Presence Drive Impulse Buying Online? The Mediating Role of Flow Experience and Consumer Trust

  L. Monisha, Sahila Chellamuthu

  384-395

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• Digital Natives and Mobile Advertising: Insights into Consumer Attitudes

  Wendy Ming Yen Teoh, Shi Man Lim, Hasliza Hassan, Lee Yen Chaw, Chin Wei Chong

  396-405

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• An Analytical Study on the Role of Satisfaction in Mediating Customer Loyalty and AI-Powered Digital Banking

  Mohd Arif Hussain, Md Arshad Ur Rahman, Mohammed Ashfaq Hussain, Kasturi Bangla Vanitha, Prakash Kumar, Amrutha Kuril

  406-417

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• Determinants of Consistent Board Exam Excellence among Top-Performing Accountancy Schools in Cebu City

  Anne Jere L. Bajarias, Leslie O. Monacillo, Jiomarie B. Jesus

  418-426

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• The Effect of Consumer Brand Involvement on Brand Advocacy: A Moderated Mediation Model of Brand Affect and Perceived Value in an Emerging Market Context

  St. Rukaiyah, Ilham Safar, Abdul Samad Arief

  427-434

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• Resource and Human Capital Synergies as Determinants of MSME Growth: Evidence from Bislig City, Philippines

  Floresito Dumagan Calub

  435-444

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• The Role of Resource Allocation in Linking Enterprise Risk Management to Competitive Advantage of Small and Medium- Sized Enterprises

  Yangfeng Zhang

  445-454

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• Role of Local Tourism Governance Policies in Achieving Sustainable Tourism Development: A PLS-SEM Modeling Study

  Tjitjik Rahaju, Suci Megawati, Indah Prabawati, Firre An Suprapto, Ajie Hanif Muzaqi, Ardiyansyah Ardiyansyah

  455-467

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• Emotional Intelligence and Job Stress in Indian Healthcare: A Positive Psychology and Human Rights Perspective

  Aparna Sinha, Archana Sharma, Vishal Sood

  468-476

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