Understanding the Authenticity, Experience, Satisfaction Nexus to Enhance Revisit Intention in Heritage Sites

Abstract

This decade, the rapid development of the heritage tourism industry has been positively correlated with increasing visiting intentions and tourist demand to understand and experience heritage sites in various destinations. This study aims to investigate the role of authenticity, memorable tourist experience, and tourist satisfaction in increasing revisit intention in heritage tourism. Data were collected using a questionnaire involving 471 tourists visiting Borobudur Temple, Indonesia. Data were taken using incidental sampling techniques and analyzed using structural equation modelling with AMOS statistic software. This study proves that objective, constructive, and existential authenticity have a positive effect on memorable tourist experiences and revisit intention, while postmodern obtained different results. In addition, all dimensions of authenticity have successfully influenced satisfaction. Furthermore, memorable tourist experiences can increase tourist satisfaction and revisit intention, while satisfaction has the greatest influence in increasing revisit intention. This article addresses a crucial gap by exploring how dimensions of authenticity in heritage destination can explained to escalating tourist revisit intention.