How do Religiosity and Environmental Awareness influence Muslim Tourists’ Halal Culinary Repurchase Intention?

Dina Patrisia; Abror Abror; Yunita Engriani; Hasdi Aimon; Rahmiati Rahmiati; Erly Mulyani; Bussalin Khuadthong; Somnuk Aujirapongpan

doi:10.32479/irmm.21735

Authors

Dina Patrisia Universitas Negeri Padang, Padang, Indonesia
Abror Abror Universitas Negeri Padang, Padang, Indonesia
Yunita Engriani Universitas Negeri Padang, Padang, Indonesia
Hasdi Aimon Universitas Negeri Padang, Padang, Indonesia
Rahmiati Rahmiati Universitas Negeri Padang, Padang, Indonesia
Erly Mulyani Universitas Negeri Padang, Padang, Indonesia
Bussalin Khuadthong Faculty of Management Science, Nakhon Si Thammarat Rajabhat University, Thailand
Somnuk Aujirapongpan Faculty of Management Science, Silpakorn University, Phetchaburi, 76120, Thailand

DOI:

https://doi.org/10.32479/irmm.21735

Keywords:

Halal Culinary, Repurchase Intention, Resilience, Self-efficacy, Environmental Awareness

Abstract

This study aims to investigate the extent to which religiosity, environmental awareness, attitude, resilience, and self-efficacy influence Muslim tourists’ intention to repurchase Halal cuisine. The data were obtained from a survey involving 500 Muslim travelers who had visited West Sumatra, Indonesia. Data were examined through the application of Partial Least Square Structural Equation Modeling (PLS-SEM). The findings indicate that Halal culinary repurchase intension has been influenced by self-efficacy and attitude significantly. Furthermore, religiosity emerged as a key determinant influencing environmental awareness, attitude, resilience and self-efficacy. Environmental awareness strongly affects individual resilience, which in turn serves as a precursor to attitude formation. The study also outlines certain limitations and offers directions for future research.