Vol. 16 No. 6 (2026)

Articles

• AI-Enabled Business Intelligence and Digital Marketing Performance: The Roles of Customer Insights and Data-Driven Decision-Making

  Amineh A. Khaddam, Amro Alzghoul, Hani J. Irtaimeh, Ahmad Ali

  1-8

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• A Model to Measure Brand Loyalty at Private Higher Education Institutions in South Africa

  Calvin Paltooram, Christo Bisschoff, Christoff Botha

  9-21

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• Driving Factors for Students Choosing Fully Online Universities in Indonesia

  Joko Suhariyanto, Suryono Efendi, Rahayu Lestari

  22-31

  • FULL TEXT

• Gerontechnology Adoption in the Silver Market: Global Bibliometric Trends and Future Agenda

  Isma Addi Jumbri, Fauzan Fauzan, Albert Feisal @ Muhd Feisal Ismail, Iston Dwija Utama, Dian Kurnianingrum, Mulyani Karmagatri, Nur Atika Atan

  32-46

  • FULL TEXT

• What Drives Post-Adoption Behavior in Relaunched Mobile Banking Apps? The Central Role of Satisfaction and the Conditional Effect of Technology Readiness

  Dimas Catur Prasetyo, Rindang Widuri

  47-56

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• What Drives Ego Involvement in Young Customers’ Behaviour to Purchase Secondhand Clothes?

  Fajar Adi Prakoso, Agus Suroso; Weni Novandari

  57-66

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• Psychological Drivers of Tourists’ Storytelling for Sustainable Tourism: The Roles of Narcissism, Self-Esteem, Trust, and Reputation: A Case Study of National Park in Indonesia

  Usep Suhud, Sean B. Chung, Mamoon Allan, Wong Chee Hoo, Muaz Azinuddin, Doni Sugianto Sihotang, Jakkawat Laphet, Somnuk Aujirapongpan

  67-80

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• Determinants of Tax Audit Effectiveness in Southwestern Nigeria

  Mary Kehinde Salawu, Zacch Adelabu Adedeji, Ayodeji Moses Iwamitigha, Moses Babatunde Olanisebe

  81-88

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• Artificial Intelligence Enabled Learning as a Driver of Workforce Readiness in Hospitality and Tourism

  Janry Paul A. Santos, Mark Alvin H. Abad

  89-98

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• Digital Audit Evidence and Audit Independence: Evidence from the Big 4 Audit Firms in Nigeria

  Jerry Danjuma Kwarbai, Osunsusi A. , Ayooluwa Olotu Ajayi-Owoeye, Mayowa David Olalere, Biodun Abiola Ogunbiyi-Davies, Olabode Paul Aremu, Apollos Nwabuisi Nwaobia

  99-108

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• Performance Evaluation Systems and Budgetary Slack in Chinese Universities: The Moderating Effect of Financial Transparency

  Jie Gao, Zulnaidi Yaacob

  109-119

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• The Effect of Optimal Tax Revenue Utilization on Bridging Infrastructural Deficits in Nigeria: Empirical Evidence of South West Nigeria

  Ayooluwa Olotu Ajayi-Owoeye, Michael Oludare Oladiran Ajala, Theophilus Anaekenwa Aguguom, Emmanuel Dare Otitolaiye

  120-129

  • FULL TEXT

• The Mediating Role of Knowledge Management in the Impact of Training on Quality of Health Services

  Yahsub Mohammed Ali Al-Rabeea, Senan Ghaleb Al-Marhdi

  130-138

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• A Risk-Based Approach to Financial Implications of Procurement Fraud in Public Health Facilities

  Johnson Nsowah, Augustine Anane, Emmanuel Ampong Afoakwah, Evelyn Nsiah Asare, Francis Adomako

  139-153

  • FULL TEXT

• Blockchain Adoption as a Pathway to AI Intention: A Toe-Based Moderated Mediation Model with Green Technology Orientation in the Indonesian Oil and Gas Industry

  Maruahal Sihombing, Bambang Syairudin, Muhammad Khamim Asy’ari

  154-165

  • FULL TEXT

• Digital Marketing in Promoting Tourism and Other Services

  Iryna Pavlovska, Viktoriia Stamat, Andriy Sogorin, Olena Voskresenska, Olga Shepeleva

  166-174

  • FULL TEXT

• Linking AMO-Based HRM to Corporate Sustainability: The Mediating Role of Staff Performance in Healthcare Organizations

  Gabrielle Saputro, Ronald Sorongku

  175-184

  • FULL TEXT

• Green Finance and SME Growth in Morocco: The Mediating Role of Green Investment

  Omar Mejji, Abdelhadi Darkaoui

  185-192

  • FULL TEXT

• Examining the Relationship between E-Commerce Experience and Repurchase Intention in China: The Mediating Effect of Perceived Value

  Mingxiang Cao, Zainil Hanim Saidin, Siti Haslina Md Harizan

  193-200

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• Influence of Availability of Local Regional Food Preferences on Online Food Delivery Platform Choice and Consumer Loyalty

  Gaurav Tewari, Charu Bisaria, Vivek Sharma

  201-209

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• Deciding Under Uncertainty: A Systematic Review and Integrated Theories–Contexts–Methods and Antecedents– Decisions–Outcomes Framework of Artificial Intelligence-Driven Decision-Making in Small and Medium-Sized Enterprises

  Omar Picone Chiodo, Mazumder Sita, Noptanit Chotisarn, Thadathibesra Phuthong

  210-225

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• Perceived Cultural Congruence, Place Attachment, and Intention to Participate in Coastal Community-Based Tourism Revitalization

  Soulthan Saladin Batubara, Muhammad Yalzamul Insan, Eli Delvi Yanti, Shella Pratiwi

  226-239

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• Digital Transformation and Organizational Culture Change in the Post-pandemic Era: A Structural Equation Modelling Approach in a Diverse Regional Context

  Anwar Yahia Shams Eldin, Leila Aloui

  240-249

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• The Effect of Perceived Ease of Use and Perceived Usefulness on E-WOM and Buying Intentions on Wardah Virtual Try on in Indonesia (Mediation Role of Cognitive and Emotional)

  Cantika Nur Kholifah, Citra Kusuma Dewi

  250-264

  • FULL TEXT

• The Branding Effect of Environmental, Social, and Governance: Market-Based Brand Equity Among Publicly Listed Companies in the Philippines

  Mark P. Doblas, Maria Cecilia P. Lagaras , Faith P. Regadio, Genevieve G. Panerio, Tressa Maye S. Pendang, Berlyn M. Teano

  265-274

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• Generalized Linear Model Mediation Model: Modeling Generative Artificial Intelligence Adoption in Higher Education: Insights from the Theory of Planned Behavior

  Enrico Mendoza, Jose Roberto del Rosario

  275-282

  • FULL TEXT

• Evaluating Tourism Marketing Skills among Tourism Management Students in the Philippines

  Mark Alvin H. Abad, June Jay Irvin B. Pula

  283-291

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• Artificial Intelligence Adoption, Digital Infrastructure, and Business Productivity: A Cross-Country Empirical Analysis Using Secondary Data

  Mhel Cedric D. Bendo, Domar C. Alviar, Ma. Victoria Ulgado-Rosas, Avillardo V. Clarin, Lucky S. Carpio, Ariel M. Gomez

  292-302

  • FULL TEXT

• Behavioral Economics in Green Marketing: How to Push Consumers to Make Responsible Choices (Nudge Theory)

  Halyna Rachynska, Nina Petrukha, Nataliia Sereda , Serhii Petrukha , Oleksandra Bratko

  303-313

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• Determinants of Consumer Participation in Hobby-Based Online Secondary Markets: Evidence from Gen Z and Millennials

  Teresia Nina Dwiyantari, Irmawan Rahyadi, Muhammad Aras

  314-326

  • FULL TEXT

• Enhancing the Scope of Startup Activities through Eudaimonic Well-being: The Role of Mediation of Entrepreneurial Self-efficacy

  Henky Lisan Suwarno, Maya Malinda, Vania Jocelyn

  327-335

  • FULL TEXT

• Artificial Intelligence Chatbots in Philippine Tourism: An Extended Technology Acceptance Model of Trust, Privacy Concerns, Service Quality, and Booking Intention

  Loida A. Cabaraban, Walter B. Juera, Mary Jane Ruiz-Betco, Hazel Tamalla-Cabigayan, Alecris V. Gregorio, Mark Doblas

  336-346

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• Building Trust, Triggering Skepticism: An ADO–TCM Systematic Review of Green Signaling in Hospitality Marketing

  Pinyapat Muneekaew, Noptanit Chotisarn, Thadathibesra Phuthong

  347-361

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• Green Innovation and its Impact on Cosmetic Accounting: Insights from Corporate Sustainability in Gulf Economies

  Hani Abdelhafez Alazab, Ahmad Ali Salem Bawaneh, Seleen Hani Abdel Hafez Alazab

  362-371

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• Explaining Recommendation Intention in Metaverse Tourism through Continuance and Discontinuance: Evidence from Chinese Generation Z

  Guan Zhou Liu, Wasim Ahmad

  372-382

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• Strategic Determinants of Economic Complexity in Türkiye: Knowledge, Technology, and Institutions

  Ali Acaravci, Gizem Baş, Songül Kakilli Acaravci, Çilem Eda Hallumoğlu

  383-392

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• The Relationship between Total Quality Management and Education Performance with Mediating Effects of Quality Assurance and Accreditation System in Pakistan Higher Education

  Baqir Nadeem Hashmi, Md Fauzi Bin Ahmad

  393-405

  • FULL TEXT

• Real-Time Internal Control Dynamics and Fraud Prevention: A Framework for Strengthening Financial Integrity in Public Sectors

  Henry Adelakun Adinlewa, Ayobaye Salemcity, Elza Odendaal, Niyi Solomon Awotomilusi

  406-415

  • FULL TEXT

• Toxic Leadership and Workplace Deviant Behavior among Gen Z Employees: The Mediating Role of Moral Justification and the Moderating Role of Resilience

  Santi Retno Sari, Edi Sugiono, Andini Nurwulandari

  416-424

  • FULL TEXT

• A Holistic Integrated Intellectual Capital Ecosystem Model for Enhancing the Sustainability of Malaysian SMEs: A Conceptual Study

  Maryam Jameelah Mohd Hashim, Shamsiah Banu Mohamad Hanefar, Suleiman Shlash Mohammad, Mohd Rahim Khamis, Asokan Vasudevan, Idris Osman, Ilknur Ozturk, Zarah Arwieny Hanami

  425-434

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• Enabling Digital Transformation Success: The Roles of Organizational Agility, IT Flexibility, and Dynamic Capabilities

  Ploychompoo Weber, Jindarat Peemanee, Achariya Issarapaibool, Kampanat Siriyota

  435-444

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• Enhancing Customer Experience through Business Intelligence: Preference and Behavior

  Majdi Alsaaideh, Yanal Kilani

  445-454

  • FULL TEXT

• Orchestrating Sustainability: How Gender-Focused HRM and Tacit Knowledge Drive Sustainable Performance through Resource Orchestration Capability

  Ikhah Malikhah, Soulthan Saladin Batubara, Oktarini Khamilah Siregar

  455-469

  • FULL TEXT

• Collective Memory in the Age of SNS Big Data: Cultural Sensitivity, Moral Outrage, and Reputation Repair in Global Marketing

  Taewan Kim, Ahmad Qasim Mohammad AlHamad, Tae-Kook Kim

  470-476

  • FULL TEXT

• Dependable Platform Experience and Repurchase Intention in Marketplace Apps: Evidence from Indonesian Online Consumers

  Rafnelly Rafki, Sarjon Defit, Elfiswandi Elfiswandi

  477-488

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• Digital Competence, Leadership Agility, and Employee well-being as Drivers of Public Service Administration Effectiveness: The Mediating Role of Organizational Citizenship Behavior

  Samsuddin Samsuddin, Baso Amang, Syamsu Nujum, Abbas Selong

  489-497

  • FULL TEXT

• Understanding Loyalty in the Aviation Sector: The Mediating Role of Perceived Value between Brand Equity and Loyalty

  Serdar Okan

  498-506

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• From Omnichannel Shopping Experience to Purchase Decision Among Indonesian Consumers : A Moderated Mediation Model

  Nurjannah Nurjannah, Syamsul Ridjal, Muh. Maruf Idris, Syamsul Alam

  507-515

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• Relationship between Pay Management and Organizational Commitment: A Mediating Role of Job Satisfaction

  Azman Ismail, Nik Anis Sazwani Nik Abdullah, Ummu Ajirah Abdul Rauf, Mohd Yuhafidz Mohd Yusof, Soon-Yew Ju

  516-530

  • FULL TEXT

• Linking Emotion Management to Job Satisfaction and Performance: Evidence from University Lecturers in Jiangxi Province

  Sitong Wu, Priya Sukirthanandan, Philominah Arkappan

  531-542

  • FULL TEXT

• The Mechanism Influencing Impulsive Buying Behavior in Live Streaming Commerce: From the Perspectives of Live Streaming Characteristics and Consumers’ Psychological States

  Wencong Xu, Syuhaily Osman, Sharifah Azizah Haron, Nur Aqilah Amalina Jaafar

  543-558

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• Trust in Social Commerce: Insights from a Bibliometric Review and BERTopic Topic Modelling Analysis

  Yang Shao, Nadzirah Rosli, Sharizal Hashim

  559-572

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• Governance, Integrity, and ESG in the Gulf Countries: A Dual Approach to Responsible and Irresponsible Corporate Practices

  Hani Abdelhafez Alazab, Ahmad Ali Salem Bawaneh, Seleen Hani Abdel Hafez Alazab

  573-583

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• Navigating the New Retail Landscape: How Omnichannel Integration and Deal Proneness Influence Fashion Showrooming in Indonesia

  Muhammad Husein Febriskamadya, Eirene Kenny Constantia, Edfent Arious, Evi Rinawati Simanjuntak

  584-595

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• Strategic Human Resource Management and Employee Performance: The Role of Knowledge and Competencies

  Tiradewi Bustami, Baso Amang, Kasnaeny Karim, H. Asri Ady Bakri

  596-605

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• The Determinants of Sustainability Disclosure Performance of Ghanaian Public Sector Entities

  Ibrahim Anyass Ahmed, Cosmas Ambe, Wisdom Okere, Enusah Abdulai, Sulemana Iddrisu, Nicholas Asare

  606-617

  • FULL TEXT

• Mapping a Decade of AI-Generated Content in Digital Marketing: A Bibliometric Analysis (2016-2025)

  Kai Quan, Azahar Kasim, Rohana Mijan

  618-634

  • FULL TEXT

• Factors Influencing Industry 4.0 Adoption among Small and Medium Enterprises in Southeast Vietnam: An Integrated Technology-Organization-Environment-Resource-Based View-Diffusion of Innovation Framework

  Phạm Quang Van, Võ Thanh Thu

  635-648

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• Islamic Work Ethics as a Strategic Resource: Integrating Dynamic Capabilities and Marketing Adaptability to Enhance Muslim Family-Owned Micro-Business Performance

  Judistira Hasbullah, Hendrawan Supratikno, Innocentius Bernarto

  649-664

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• The Impact of Source Credibility of Live-Streaming Celebrities on Consumers’ Impulse Buying Behavior in Live E-Commerce: A Stimulus-Organism-Response Perspective

  Huang Kun

  665-676

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• Bribery as a Hidden Driver of Corporate Financial Misreporting: An Integrative Systematic Review and a Multi-Level Propositional Framework

  Sipranus Palete, Gagaring Pagalung, Darwis Said

  677-689

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• Mapping the Knowledge Structure and Research Trends of Organisational Embeddedness and Turnover Intention: A Bibliometric and Visualisation Analysis (2010–2025)

  Qingling Xie, Nur Asyikin Yakub, Norashikin Mahmud, Mohd Fadzil Abdul Hanid

  690-703

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• Does Employee Engagement Mediate Performance? Evidence from a Public Sector Agency

  Taufan Eka Putra, Abdul Rahman Mus, Achmad Gani, Asdar Djamereng

  704-711

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• Examining the Relationship between Digital Marketing and Consumer Buying Behaviour towards Electronic Gadgets Using PLS-SEM

  Tushar Srivastav, Mridulesh Singh, Sultan Ahmad

  712-725

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