Deciding Under Uncertainty: A Systematic Review and Integrated Theories–Contexts–Methods and Antecedents– Decisions–Outcomes Framework of Artificial Intelligence-Driven Decision-Making in Small and Medium-Sized Enterprises

Authors

  • Omar Picone Chiodo Faculty of Management Science, Silpakorn University, Phetchaburi, Thailand,
  • Mazumder Sita Department of Computer Science and Information Technology, Lucerne University of Applied Sciences and Arts, Luzern, Switzerland,
  • Noptanit Chotisarn Thammasat Business School, Thammasat University, Bangkok, Thailand,
  • Thadathibesra Phuthong Faculty of Management Science, Silpakorn University, Phetchaburi, Thailand.

DOI:

https://doi.org/10.32479/irmm.24320

Abstract

significant knowledge gaps remain regarding how small and medium-sized enterprises (SMEs) leverage AI under volatile business conditions. This study systematically reviews AI-driven decision-making in SMEs operating under environmental uncertainty. Following the Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR-4-SLR) protocol, we analyze 72 peer-reviewed articles (2018–2025) and develop an integrated theories–contexts–methods and antecedents–decisions–outcomes (TCM–ADO) framework. The findings show that manufacturing is the dominant research context and that Asia, especially China, accounts for 55% of studies, with quantitative cross-sectional surveys the prevailing methodology. AI adoption is shaped by technological, organizational, environmental, and leadership antecedents that influence strategic, operational, financial, and human–AI decision processes; the resulting outcomes span business performance, innovation, sustainability, and resilience. Notably, environmental uncertainty amplifies rather than diminishes AI benefits, positioning AI as an adaptive mechanism during turbulence rather than a barrier. The review contributes an integrated framework that connects how the phenomenon is studied with what is substantively known about it, and it offers a structured agenda for future work. For practitioners, the findings underscore the value of treating AI strategically, building complementary capabilities, and maintaining flexible organizational structures.

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Published

2026-09-04

How to Cite

Chiodo, O. P., Sita, M., Chotisarn, N., & Phuthong, T. (2026). Deciding Under Uncertainty: A Systematic Review and Integrated Theories–Contexts–Methods and Antecedents– Decisions–Outcomes Framework of Artificial Intelligence-Driven Decision-Making in Small and Medium-Sized Enterprises. International Review of Management and Marketing, 16(6), 210–225. https://doi.org/10.32479/irmm.24320

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Articles