Vol. 16 No. 1 (2026)

Articles

• Exploring the Influence of Online Consumer Reviews on Sales of Umrah Travel Agencies: The Moderating Role of Package Pricing

  Amran Harun, Muhamad Izaidi Ishak, Much Aziz Muslim

  1-11

  • FULL TEXT

• Shaping Future Entrepreneurs: Education, Intention, and the Adoption of AI

  Iston Dwija Utama, Tutik Inayati, Margareth Setiawan, Zalena Mohd, Erma Lusia

  12-20

  • FULL TEXT

• Aligning Skills with Industry 4.0: An Exploratory Study of IT Workforce Challenges in Kerala, India

  Jishin George Oommen, M. Manimekalai, Noel Simon Roy, U. S. Nithya

  21-29

  • FULL TEXT

• Sustainable Marketing Strategies and Financial Performance in the Hotel Industry: Does Digital Transformation and Integration Matter?

  Derrick Nukunu Akude, John Kwame Akuma, Emmanuel Addai Kwaning, Kojo Agyekum Asiama, Isaac Kwame Amoah-Ahinful

  30-43

  • FULL TEXT

• Buying at First Sight: Modelling the Determinants of UI on Generation Z’s E-Impulsive Buying Behaviour

  Arveen Kaur, Alpana Srivastava, Shekhar Trivedi, Priyanka Srivastava, Shashi Kant Dikshit

  44-52

  • FULL TEXT

• Mind the Green Gap - Demographic Influences and Strategies to Close Recycled Product Intention-Behaviour Gaps in Germany and South Africa

  Thomas Dobbelstein, Roger B. Mason

  53-69

  • FULL TEXT

• Halal Fashion Consumption: Understanding Determinants of Brand Loyalty among Hijab Consumers

  Farrah Nadia Baharuddin, Safiek Mokhlis, Noor Fadhiha Mokhtar

  70-83

  • FULL TEXT

• Exploration of Human Resources in Transformational Leadership toward Business Sustainability of Indonesian Small and Medium Enterprises

  Siti Istikhoroh, Untung Lasiyono, Noerchoidah Noerchoidah, Mutiara Rachma Ardhiani, Fairuza Arindra

  84-91

  • FULL TEXT

• Exploring the Role of Knowledge Management in the Link Between Organizational Culture and Financial Performance: Evidence from Libyan Higher Education Institutions

  Mohamed Aghel, S. M. Ferdous Azam

  92-103

  • FULL TEXT

• The Impact of Technological-Organizational-Environmental Factors on Electronic Marketing Performance of Food and Beverage SMES in Kuwait

  Mohammad A. S. Alkhanaini, Zurina Mohaidin, Rosly Othman

  104-112

  • FULL TEXT

• Does Strategic Management Accounting, Local Wisdom Influence Village-Owned Enterprises Performance? An Applied Study in Indonesia

  Evi Marlina, Siti Rodiah, Desti Mualfah, Sandra Audina

  113-120

  • FULL TEXT

• Pricing Strategies and Demand Dynamics in Indigenous Micro-Textile Enterprises

  Tsepo Machela

  121-130

  • FULL TEXT

• More Than Just Skills: How Competencies, Motivations, and Social Capital Shape New Venture Performance

  M. Chaerul Rizky, Annisa Ilmi Faried, Echa Ferina Br. Purba

  131-146

  • FULL TEXT

• The Impact of Business Intelligence on Digital Marketing Activities: The Mediating Effect of Technological Capabilities

  Mohammad Awad Alzyadat

  147-154

  • FULL TEXT

• Impact of Website Attributes on Women’s Apparel Purchase Decisions: A Strategic Marketing Perspective

  M. Babima, Kishore Kunal, S. T. Anand, Vairavel Madeshwaren

  155-160

  • FULL TEXT

• Brand Reputation in the Age of AI: Impact of AI-Driven Customer Interaction, Social Media Engagement, and Sustainability Messaging on Consumer Trust and Purchase Intention

  Jiomarie B. Jesus, Ma. Rosalina A. Besario, Niña Lyn E. Bueno, Charito L. Bonghanoy, Rocel I. Navaja, Genessa L. Basilisco, Jeffy M. Sumilhig, Chesa Ople-Alviola

  161-169

  • FULL TEXT

• A Systematic Analysis on Organisational Citizenship Behaviour around the World from 2005 to 2025

  M. Sankar, A. Chitra, A. Mahadevan, S. Nagarajan, S. Krishna Priya

  170-178

  • FULL TEXT

• Evaluating AI-Enhanced Digital Payment Platform Adoption through an Extended UTAUT2 Model

  Mohd Arif Hussain, Sudha Vemaraju, Sarvani Kocherlakota

  179-186

  • FULL TEXT

• What Drives Digital Marketing Adoption in Resource-Constrained MSMEs? Evidence Using a TOE-Led Integrative Framework

  Bibin Xavier, A. Vanitha

  187-198

  • FULL TEXT

• The Relationship between Generative AI-Driven Storytelling and Customer Engagement: The Mediating Role of Personalization

  Anber Abraheem Shlash Mohammad, Suleiman Ibrahim Mohammad, Hanan Jadallah, Asokan Vasudevan, Zahid Hussain

  199-209

  • FULL TEXT

• The Impact of Digital Marketing and Mobile Applications on Service Innovation in German Companies

  Samariddin Makhmudov, Dinora Otakhonova, Toshmurod Kulmanov, Nargizaxon Shamshiyeva, Umidjon Juraev, Ganisher Ruziev, Ullibibi Sabirova

  210-217

  • FULL TEXT

• Workplace Spirituality and Innovative Work Behavior: Unveiling the Power of Engagement

  Meily Margaretha, Achmad Sudiro, Desi Tri Kurniawati, Sri Palupi Prabandari

  218-225

  • FULL TEXT

• Data Driven Culture and Firm Performance: The Mediating Role of Customer Centric Innovation and Customer Loyalty

  Mohammad Wasiq

  226-237

  • FULL TEXT

• Audit Fee Determinants: The Influence of Corporate Governance Mechanisms in Nigerian Banking Industry

  Nwosu Lilian Ifunanya, Omobolade Stephen Ogundele, Calvin Mahlaule

  238-245

  • FULL TEXT

• Factors Influencing the Enhancement of Work Motivation among Tour Guides: A Study in Ho Chi Minh City, Vietnam

  Le Thi Kim Hoa, Pham Ngoc Khanh

  246-254

  • FULL TEXT

• Destination Brand Satisfaction in Nature-Based Tourism: Image and Experience as Primary Drivers

  Beby Karina Fawzeea Sembiring, Endang Sulistya Rini, Muhammad Dharma Tuah Putra Nasution

  255-266

  • FULL TEXT

• What Drives Satisfaction in Fresh E-Commerce? Evidence from Review-Based Topic and Sentiment Analysis

  Xiaomei Han, Hamrila Abdul Latif, Chin-Hong Puah

  267-274

  • FULL TEXT

• How Influencer Marketing Shapes Tourist Citizenship Behavior for Sustainable Tourism Destinations? The Mediating Role of Brand Attitude

  Toetik Wulyatiningsih, Nancy Margaretha Rantung, Deske W. Mandagi

  275-285

  • FULL TEXT

• Assessing Intangible Value: The Mediating Roles of WOM and Brand Credibility in Quality and Equity Nexus in Emerging Market

  Peter Kwasi Oppong, Haruna Maama

  286-295

  • FULL TEXT

• Mapping Collectivism Research in Marketing: A Global Scopus Bibliometric Analysis

  Lan Yao, Salniza Bt Md. Salleh, Nur Nadia Adjrina Binti Kamaruddin

  296-306

  • FULL TEXT

• Stepwise Regression Analysis of the Determinants Influencing the Adoption of Islamic Banking

  Monalisa Pattanayak, A. Udaya Shankar, Gaurav Kumar, S. Fakruddin Ali Ahmed, N. S. V. N. Raju, Srinivas Ravi Kumar Jeelakarra

  307-312

  • FULL TEXT

• Tourism and Referral Healthcare System Efficiency the Role of Sustainability and Socio-Cultural Factors in Uttar Pradesh

  Sonika Gupta, Alpana Srivastava, Bharat Mishra, Manish Mishra, Varun Bajpai

  313-324

  • FULL TEXT

• Exploring the Role of Environmental Knowledge, Awareness, and Organizational Behavior in Driving Sustainability Performance and Decision-Making: Evidence from Somali Business Organizations

  Ali Yassin Sheikh Ali, Abukar Hussein Nor

  325-340

  • FULL TEXT

• Enhancing Engagement through Gamification in Malaysian Blended Learning

  Mohd Zailani Othman, Shahreena Daud, Norraeffa Md Taib, Nornajihah Nadia Hasbullah, Zarinah Abu Yazid

  341-349

  • FULL TEXT

• Assessing the Impact of E-Commerce Platforms on Retail Consumer Goods Brand Building

  Doniyor Saidov, Otabek Saidov, Toshmurod Kulmanov, Zokir Mamadiyarov, Konstantin Kurpayanidi, Botir Ismoilov, Samariddin Makhmudov

  350-357

  • FULL TEXT

• Impact of Social Media Marketing on Decision Confidence: The Mediating Role of Social Commerce Engagement

  Shruti Sharma, Nishant Dabhade, Anjali Singh

  358-368

  • FULL TEXT

• Exploring the Mediating Role of Psychological Resilience in Enhancing Employee Empowerment and Organizational Commitment: A Dual-Theory Approach PsyCap and JD-R Perspective

  Andi Adawiah, Aditya Halim Perdana Kusuma Putra

  369-390

  • FULL TEXT

• Green Branding to Create Green Competitive Advantage in McDonalds Indonesia Fast Food Company

  Fatimah Fatimah, Efriyanto Efriyanto, Lia Ekowati, Hastuti Redyanita

  391-404

  • FULL TEXT

• The Impact of Digital Transformation on Sustainable Business of Commercial Banks in an Emerging Economy

  Minh Tri Nguyen, Thanh Vo Phuc Truong, Hiep Ngo Tan, Thanh Vu Dang, Tran Thi Bich Ngoc

  405-413

  • FULL TEXT

• Investigating the Impact of Corporate Governance on Financial Performance of Commercial Banks in Ghana

  Michael Yeboah, Benjamin Yeboah, George Ohene Djan, Mazurina Mohd Ali, Ofori Samuel Adarkwa

  414-429

  • FULL TEXT

• Unlocking Digital Payoffs in Pharmaceutical Supply Chains: Organizational Learning Capability as a Boundary Condition

  Abeer Tarawneh, Amro Alzghoul

  430-437

  • FULL TEXT

• Strategic Integration of Artificial Intelligence and Innovation Management for Enhancing Organizational Performance: The Moderating Role of Organizational Agility

  Bayode Olusanya Babatunde, Banji Ridwan Olaleye, Olumuyiwa Oladapo Fasanmi, Ademola Emmanuel Ayodele, Omowumi Olanike Oshatimi

  438-445

  • FULL TEXT

• How Artificial Intelligence Brought a Paradigm Shift in the Digital Marketing Landscape: A Scientometric Mapping and Future Research Directions

  Mohammad Faruk, Md. Shahanur Islam, Depongker Mondal, Md. Noyan Hossain, Md Rahat Tuhin, Mst. Eti Khatun, Sagor Ejarder

  446-460

  • FULL TEXT

• The Mediating Role of Brand Love between Brand Experience Dimensions and Word-of-Mouth Relationship: A Student Perspective of Smart Gadgets

  Zodwa Roskruge, Richard Chinomona, Miston Mapuranga

  461-471

  • FULL TEXT