Vol. 15 No. 1 (2025)

Articles

• Advancing Sustainable Practices in Electronic Customer Relationship Management

  Ahmad Mansour, Hind Al-Ahmed, Anan Deek, Khaled Alshaketheep, Bara Asfour, Muhammad Alshurideh

  1-8

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• Exploring the Mediating Role of User Engagement in the Relationship Between Immersive Experiences and User Satisfaction in Virtual Reality Gaming

  Hanene Hammami

  9-16

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• Keeping Pace with the Generations! Quantitative Job Insecurity and Retention in Gen Z Workers: The Mediating Roles of Affective Commitment and Psychological Empowerment

  Bha-Aldan Mundher Oraibi, Abdullah Abdulaziz Bawazir, Ali Salman Mohammed Emam

  17-30

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• The Effect of Pricing Strategies on Client Retention Rates for Small to Medium-Sized Auditing Firms

  Viet Ha Phung, Huy Hung Pham, Binh Minh Tran

  31-45

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• The Impact of Workplace Spirituality on Educational Staff’s Knowledge Sharing Intentions at Private Universities: A Mediation-Moderation Model

  Ariyani Wahyu Wijayanti, Mugi Harsono, Asri Laksmi Riani, Joko Suyono

  46-52

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• Does Employee Wellbeing Mediate the Relationship between Job Characteristics and Job Performance in the Banking Industry? An Emerging Country Perspective

  Ta Huy Hung, Thi-Minh-Ngoc Luu, Phuong Mai Nguyen

  53-60

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• Integrating Management and Marketing Strategies in Organic Farming: A Topic Modeling Analysis of Sustainable Development and Entrepreneurship

  Sumana Chiangnangam, Paiboon Manorom, Wirapong Chansanam

  61-70

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• The Influence of B2B Social Media Marketing and Relationship Marketing on Customer Relationship Management Effectiveness, WOM and Loyalty: A Mediator Analysis

  Tuan Cong Dao, Ying-Kai Liao, Grace Chen, Thi-Minh-Ngoc Luu, Thi Mai Le

  71-81

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• From Knowledge to Action: Exploring Green Intellectual Capital’s Role in Sustainable Organizational Performance for Millennials

  Lenny Christina Nawangsari, Indra Siswanti, Agus Arijanto, Mas Wahyu

  82-90

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• Assessing Challenges and Sources of Dissatisfaction among Accredited Social Health Activists Employees

  Deeba Abrar, Azam Malik

  91-98

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• Impact of the Quality of Financial and Banking Applications Used on Smartphone on the Customer Satisfaction of Jordanian Islamic Bank

  Amjad Ghazi AL-Habashneh, Suleiman Ibrahim Shelash Mohammad, Asokan Vasudevan, Ahmad Samed Al-Adwan, Anber Abraheem Shlash Mohammad, Lan Qing Jiang

  99-106

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• An Ethical Sustainability Model for the Ready-Made Garments Enterprises in Bangladesh

  Zoeb Ur Rahman, Vikineswaran A. Maniam, Suleiman Ibrahim Shelash Mohammad, Asokan Vasudevan, Zohaib Hassan Sain, Tianjiao Huang, Vasumathi Arumugam, Muhammad Alshurideh

  107-117

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• Analysis of E-Commerce Logistic Service Quality on Customer Satisfaction, Loyalty, and Brand Image in Indonesia

  Fandy Bestario Harlan, Yulinda Tarigan, Sugeng Riadi, Agnes Manuella Sitompul

  118-127

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• The Impact of Technological Advancements in Accounting Information Systems on Achieving Alignment Between Financial Accounting Theory and Practical Application at Jordanian Commercial Banks

  Abdalla Hussain Ahmad Alassuli

  128-136

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• Impact of Digital Marketing on Promoting the Local Pharmaceutical Products in Jordan

  Khaled Tawfiq Al-Assaf, Mariam Said Mahmoud Foriki, Tariq Samarah, Ayman Hindieh, Suleiman Ibrahim Shelash Mohammad, Asokan Vasudevan, LanQing Jiang, Barween Al Kurdi

  137-145

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• The Role of Mobile Phones in Facilitating Business Education During the Transition to New Normal Learning Models

  Romel C. Tuliao, Angelo R. Santos, Sergiris A. Ortega

  146-158

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• Business Skills, Corporate Governance, and Competitiveness of Small Businesses in South Africa

  Sthembiso Eugine Rodney Nkwinika, Lawrence O. Obokoh

  159-167

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• The Moderating Effect of the School’s Policies on School’s Characteristics and University’s Brand Equity in Viet Nam

  Bich Hang Vuong, Hsin-Kuang Chi, Dang Anh Luc, Shu-Fang Yuan, Yo-Yu Liu

  168-178

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• Exploring Strategic Entrepreneurship Research: A Comprehensive Decadal Bibliometric Analysis

  S. Sundar, M. Gurupandi

  179-192

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• Exploring Consumer Behavior in Indonesian Online Marketplaces

  Zulkifli Zulkifli, Widarto Rachbini, Anna Agustina, Muhammad Anwar Fathoni, Andriati Fitriningrum

  193-203

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• TikTok Shopping Surge: Impact on Consumer Behaviour in Klang Valley, Malaysia

  Rudzi Binti Munap, Mercy Nwadiuto Obeto, Sasileelah A. P. Salean, Siti Nurzana Binti Abd Hamid, Siti Nor Asura Binti Mohamed Salleh

  204-213

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• Service Recovery Strategy in Private Hospitals: The Role of Experience, Symbolic, and Functional Brand Images

  Kampanat Siriyota, Thanuset Chokpiriyawat

  214-231

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• Internet of Things and Employee Engagement Across the Business Model in the Business Park Companies in Jordan

  Motteh S. Al Shibly, Ahmad Albloush, Kholoud Alkayid, Hossam Korany, Muhammad Alshurideh

  232-241

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• Exploring Determinants of Job Satisfaction among Academic Members in Jordanian Higher Education Institutions

  Mohammed Tawalbeh , Suhaib Al-Khazaleh, Muath Maqbool Albhirat , Jawad Haitham Tawalbeh

  242-248

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• Enhancing Green Economic Circular Ecosystem Growth through AI-Based Waste Management Gamification

  Widya Parimita, Terrylina Arvinta Monoarfa, Rahmi Rahmi, Setyo Ferry Wibowo, Ayatulloh Michael Musyaffi

  249-256

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• Exploring the Intersection of Brands and Linguistics: A Comprehensive Bibliometric Study

  Alan Lukose, Regina Sibi Cleetus, H. Divya, T. M. Saravanakumar, Jobin Jose

  257-271

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• Fostering Young Entrepreneurs: Family Support as the Cornerstone of Intentions

  Onan Marakali Siregar, Ainun Mardhiyah, Muhammad Dharma Tuah Putra Nasution, Maulidina Maulidina

  272-282

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• Exploring Technological Factors and Cloud Accounting Adoption in MSMEs: A Comprehensive TAM Framework

  Ayatulloh Michael Musyaffi, Razana Juhaida Johari, Heny Hendrayati, Christian Wiradendi Wolor, Diah Armeliza, Hasan Mukhibad, Hafiz Surya Chandra Izwandi

  283-292

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• How Does Loss Aversion Mediate the Relationship Between Personality Traits and Efficiency of Skills in Investment Decision- Making?

  A.M.A. Jayawardena, N.S. Nanayakkara

  293-301

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• Identifying Factors Influencing the Adoption of CIFRS/CIFRS for SMEs in Cambodia

  Kosla Hin, Siphat Lim

  302-310

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• Understanding the Underlying Knowledge Structure in Business Ethics, Governance and Sustainability Research

  Mridusmita Duara, Vinay Khandelwal, C.T. Sunil Kumar, Varun Chotia, Prashant Sharma

  311-319

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• Towards a More Resilient Healthcare Sector in Post-COVID-19 Pandemic in Jordan

  Omar Mowafi, Melina Al-Hasan, Basheer A. Khamees, Rima AL Hasan, Zu'bi M.F. Al-Zu'bi, Barween Al Kurdi

  320-329

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• Linking Antecedents, Processes, and Outcomes of Public Sector Innovation: A Complexity Theory Perspective

  Asma Omran Mohammed Alkhayyal Alteneiji, Syed Awais Ahmad Tipu, Abu Elias Sarker

  330-339

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• Impact of Renewable Energy Adoption and Organizational Culture on Employee Productivity in Jordanian Technology and IT Companies: The Mediating Role of Workplace Sustainability

  Bashar Younis Alkhawaldeh, Amjad Fahed Nahar Tweiqat, Kadri S. Al-Shakri, Abdullah Yusri Al Khatib

  340-352

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