Vol. 13 No. 3 (2023)

Articles

• Cross-cultural Negotiation Conflicts: The Myanmar Case

  Abstract views: 463 / PDF downloads: 637

  Annamaria Sasne Grosz, Laszlo Jozsa, Sandi Maung

  1-8

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• Brand Name Language: Is it True That Foreign Brand Names are More Qualified, Luxurious and Modern?

  Abstract views: 325 / PDF downloads: 327

  Sutisna Sutisna, Tata Rustandi

  9-15

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• Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study

  Abstract views: 879 / PDF downloads: 1755

  Vusumuzi David Mbatha, Aaron Koopman, Tinashe Chuchu

  16-24

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• Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia

  Abstract views: 178 / PDF downloads: 237

  Fathor AS, Fatimatul Fatmariyah

  25-32

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