Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia


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Authors

  • Fathor AS Department of Management, University of Trunojoyo Madura, Indonesia.
  • Fatimatul Fatmariyah Department of Management, University of Trunojoyo Madura, Indonesia.

DOI:

https://doi.org/10.32479/irmm.14351

Keywords:

Marketing, E-Marketing, Salt Marketing, Social Media Marketing

Abstract

This study aims to explore various e-marketing strategies that salt farmers might use. The qualitative-descriptive method was chosen as the method used in this research. Researchers collected data by observing, conducting interviews, and documenting our studies. The method of analysis is known as descriptive-qualitative analysis. The findings indicated that salt farmers' knowledge of the various forms of e-marketing media was satisfactory. However, their expertise consisted just of knowledge, and they needed to learn how to make the most of the existing media to exploit it as a promotional tool. Although salt farmers are already familiar with many different media that can use as marketing media, the most excellent e-marketing technique for business uses only Facebook networking or social media marketing strategy.

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Published

2023-05-15

How to Cite

AS, F., & Fatmariyah, F. (2023). Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia. International Review of Management and Marketing, 13(3), 25–32. https://doi.org/10.32479/irmm.14351

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Articles