About the Journal
International Review of Management and Marketing (IRMM) is the international academic journal, and is a double-blind, peer-reviewed academic journal publishing high quality conceptual and measure development articles in the areas of management, marketing, business and related disciplines. The journal has a worldwide audience. The journal's goal is to stimulate the development of management, marketing, business and related disciplines theory worldwide by publishing interesting articles in a highly readable format.
Vol. 13 No. 3 (2023)
Cross-cultural Negotiation Conflicts: The Myanmar CaseAbstract views: 53 / PDF downloads: 116
Brand Name Language: Is it True That Foreign Brand Names are More Qualified, Luxurious and Modern?Abstract views: 65 / PDF downloads: 50
Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case StudyAbstract views: 61 / PDF downloads: 51
Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, IndonesiaAbstract views: 29 / PDF downloads: 18