International Review of Management and Marketing

About the Journal

International Review of Management and Marketing (IRMM) is the international academic journal, and is a double-blind, peer-reviewed academic journal publishing high quality conceptual and measure development articles in the areas of management, marketing, business and related disciplines. The journal has a worldwide audience. The journal's goal is to stimulate the development of management, marketing, business and related disciplines theory worldwide by publishing interesting articles in a highly readable format.

ISSN: 2146-4405

Current Issue

Vol. 12 No. 4 (2022)

Published: 2022-07-19

Articles

The Effect of Human Resource Management Practices on Employees’ Motivation and Creativity in the Private Sector of Saudi Arabia

Samerah Abdullah H. Al-Kazlah, Roaa Osama Badkook

1-9
- FULL TEXT
Exploring the Antecedents and Brand Avoidance as the Outcome, of Identity Incongruity

Pierre Mostert, Tiaan Naude

10-18
- FULL TEXT
Critical Factors for the Successful Implementation of a Strategic Business Plan among Small and Medium Size Enterprises

Paul Saah

19-28
- FULL TEXT
An Investigation on Consumer Perceptions of Email and Social Media Marketing: An Advertising Case in South Africa

Caitlin de la Roche , Tiago de Barros , Tinashe Chuchu, Brighton Nyagadza, Marike Venter de Villiers

29-37
- FULL TEXT

View All Issues

International Review of Management and Marketing

About the Journal

Current Issue

Articles

The Effect of Human Resource Management Practices on Employees’ Motivation and Creativity in the Private Sector of Saudi Arabia

Exploring the Antecedents and Brand Avoidance as the Outcome, of Identity Incongruity

Critical Factors for the Successful Implementation of a Strategic Business Plan among Small and Medium Size Enterprises

An Investigation on Consumer Perceptions of Email and Social Media Marketing: An Advertising Case in South Africa

Submit Your Paper

Dergi Kapağı

Information