International Review of Management and Marketing

About the Journal

International Review of Management and Marketing (IRMM) is the international academic journal, and is a double-blind, peer-reviewed academic journal publishing high quality conceptual and measure development articles in the areas of management, marketing, business and related disciplines. The journal has a worldwide audience. The journal's goal is to stimulate the development of management, marketing, business and related disciplines theory worldwide by publishing interesting articles in a highly readable format.

ISSN: 2146-4405

Current Issue

Vol. 13 No. 3 (2023)

Published: 2023-05-15

Articles

Cross-cultural Negotiation Conflicts: The Myanmar Case
Abstract views: 53 / PDF downloads: 116

Annamaria Sasne Grosz, Laszlo Jozsa, Sandi Maung

1-8
- FULL TEXT
Brand Name Language: Is it True That Foreign Brand Names are More Qualified, Luxurious and Modern?
Abstract views: 65 / PDF downloads: 50

Sutisna Sutisna, Tata Rustandi

9-15
- FULL TEXT
Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study
Abstract views: 61 / PDF downloads: 51

Vusumuzi David Mbatha, Aaron Koopman, Tinashe Chuchu

16-24
- FULL TEXT
Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia
Abstract views: 29 / PDF downloads: 18

Fathor AS, Fatimatul Fatmariyah

25-32
- FULL TEXT

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