About the Journal
International Review of Management and Marketing (IRMM) is the international academic journal, and is a double-blind, peer-reviewed academic journal publishing high quality conceptual and measure development articles in the areas of management, marketing, business and related disciplines. The journal has a worldwide audience. The journal's goal is to stimulate the development of management, marketing, business and related disciplines theory worldwide by publishing interesting articles in a highly readable format.
ISSN: 2146-4405
Current Issue
Vol. 13 No. 3 (2023)
Published:
2023-05-15
Articles
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Brand Name Language: Is it True That Foreign Brand Names are More Qualified, Luxurious and Modern?
Abstract views: 65 /
PDF downloads: 50
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Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study
Abstract views: 61 /
PDF downloads: 51
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Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia
Abstract views: 29 /
PDF downloads: 18