Examining the Impact of Smart Tourism Governance Systems on Destination Competitiveness: A Moderated-mediation Model

Abstract

This study explores the connections between smart tourism governance systems (STGS) and destination competitiveness (DC). It suggests an intermediate mediation framework that investigates the role of tourist experience integration (TEI) as a mediating variable, and digital infrastructure maturity (DIM) as a moderating variable in this association. A sample of 241 tourism stakeholders and professionals from Jordan’s tourism sector participated in the study. The results of the study show that there is a significant and positive correlation between STGS and DC. STGS boost the efficiency, coordination, and sustainability of destination management, and therefore, competitive positioning in global tourism markets. Another aspect of the study is the TEI being a mediator, which reveals the significance of crafting a successful linking of digital services, visitor engagement platforms, and on-site tourism experiences in transforming governance systems into competitive advantages. Moreover, the study unveils that DIM is a modulator, meaning that destinations that have advanced ICT infrastructure and smart service ecosystems are more influenced by the effects of governance systems on competitiveness. The research has significant implications to the policymakers and tourism authorities in Jordan. Understanding the importance of smart tourism governance has the potential to contribute to the establishment of sustainable destination development and enhance strategic tourism planning processes. Learning the mediating and moderating impacts of TEI and DIM underlines the significance of integrated digital ecosystems in tourism destinations, which should be supported by effective policies of smart cities and smart tourism.