Vol. 14 No. 6 (2024)

Articles

• Wetland Tourism Marketing: The Influence of Experience Dimensions and Memorable Tourism Experience on Tourist Loyalty of the Bakut Island Nature Tourism Park, Indonesia

  Muhammad Naparin, Mahrus Aryadi, R. R. Yulianti Prihatiningrum, Suyatno Suyatnob

  1-8

  • FULL TEXT

• The Role of Perceived Value and Satisfaction in Shaping Customer Citizenship Behavior: Evidence from Turkey

  Mehmet Ozan Karahan

  9-18

  • FULL TEXT

• The Role of Corporate Governance in Sustainability of Malaysian NGOs Operated Elderly Care Centres

  Shafi Mohamad, N. Fadzlyn, Abdullah Abdulaziz Bawazir, Nik Hasfizul Hassan

  19-25

  • FULL TEXT

• Determinants of Turnover Intention: Job Satisfaction, Employee Retention, Work-Family Conflict and Organisational Commitment

  Selvi Yona Sari, Zefri Yenni, M. Havidz Aima

  26-36

  • FULL TEXT

• Indonesian E-Commerce: Examining E-CRM, Browsing, Satisfaction and Loyalty

  Suyanto Suyanto, Widarto Rachbini, Harimurti Wulandjani, Aully Grashinta, Emi Rahmawati

  37-45

  • FULL TEXT

• Clustering Universities According to Performance Indicators and Determination of Organizational Culture Types in Clusters

  Maxat Aitimbetov, Dinmukhamed Kelesbayev, Gulzhamal Koptayeva, Gulshat Zhadigerova, Assylkhan Tursyn, Aripkhan Sadykov

  46-54

  • FULL TEXT

• Responsible Email Marketing in Higher Education

  Lukas Vartiak, Martina Chrancokova, Miriam Garbarova, Juraj Fabus

  55-60

  • FULL TEXT

• The Moderating Roles of Environmental Awareness and Product Knowledge on the Impact of Marketing Mix Elements on Purchase Intention

  Suchart Tripopsakul

  61-69

  • FULL TEXT

• Comprehensive Bibliometric Analysis and Systematic Review of Two Decades of Food Vendors Study: Deciphering the Dynamics of Food Vendor Research

  Ajay Adithya Manoharan, Geetha Rangaswamy

  70-86

  • FULL TEXT

• The API Model of Strategic and Tactical Marketing Thinking for Management Education

  Maja Martinović

  87-98

  • FULL TEXT

• Exploring the Relationship Between Business Strategy and Project Management Tools and Techniques: A Case Study in the Marketing Industry

  Ian M. Herzing

  99-108

  • FULL TEXT

• The Effect of Risk Perception and Online Trust on Purchase Intention in E-Commerce

  Muhamammad Ikhlash, Khori Rahma Linda

  109-118

  • FULL TEXT

• OTT Enchantment: Decoding the Secret of Millennial’s Subscription Intentions

  Deepti Sinha, Sachin Sinha, Nidhi Phutela, Priya Grover

  119-130

  • FULL TEXT

• Identifying the Internal and External Pressures of Quantifying the Impacts of Sustainability-Oriented Innovation

  Abdelaziz Abdalla Al Owais

  131-142

  • FULL TEXT

• Unlocking Sustainable Growth: The Role of Artificial Intelligence Adoption in Jordan Retail Sector, Moderated by Entrepreneurial Orientation

  Nancy Al-Ramahi, Fuad M. Kreishan, Zahid Hussain, Arman Khan, Mahmoud Alghizzawi, Belal Mahmoud AlWadi

  143-155

  • FULL TEXT

• Impact of Entrepreneurship Education and Policy on Vietnamese Youth’s Entrepreneurship Readiness and Intentions

  Anh Thi Dieu Ho, Van Thi Thuy Hoang, Na Le Thi Tran, Sao Nu Hai Nguyen, Thuong Thi Cam Hoang, Thuy Minh Vu Nguyen

  156-166

  • FULL TEXT

• Strategic Development Planning for Global Integration: A Comprehensive Framework for State Universities in the Philippines

  Kenneth L. Armas, Rhodora R. Jugo

  167-177

  • FULL TEXT

• The Impact of Leadership Practices on the Adoption of Digital Transformation: The Moderating Role of Organizational Culture in Jordanian Manufacturing Sector

  Wiam Khalayleh, Siti Rohaida, Suhaib Mohammed Al-Khazaleh

  178-185

  • FULL TEXT

• The Impact of Components in Marketing - Mix Strategy on Customer Satisfaction and Loyalty: Case Study at Codegym Vietnam Joint Stock Company, Hue Branch

  Nguyen Dinh Chien, Dao Duy Minh, Mai Thi Vui

  186-194

  • FULL TEXT

• Boosting Business Performance: The Impact of Entrepreneurial Culture on Women Entrepreneurs’ Behavior

  Inneke Qamariah, Fadli Fadli, Windi Astuti, Muhammad Dharma Tuah Putra Nasution

  195-205

  • FULL TEXT

• Developing Green Marketing Strategies: A Comprehensive Analysis of Consumer Behaviour and Business Practices

  Ahmad Mansour, Hind Al-Ahmed, Anan Deek, Khaled Alshaketheep, Mohammad Al-Ma'aitah, Bara Asfour, Muhammad Alshurideh

  206-212

  • FULL TEXT

• Decoding Users’ Continuance Intentions towards Digital Financial Platforms in the Indian Economy

  Anandhi Elangovan, Manivannan Babu

  213-222

  • FULL TEXT

• Moderating Role of Tenure in an Organization and Work Engagement on Organization Citizenship Behaviour and Task Performance

  Preeti S. Honnamane, K. Sreekanth, G. P. Girish

  223-228

  • FULL TEXT

• Impact of Ethical Marketing Practices and Health Consciousness on Cosmetics Consumer Attitude and Purchase Intention: Evidence from Vietnam

  Phuong Mai Nguyen, Huong-Linh Le, Nguyen-Nhu-Y Ho, Rez Alexis Dela Cruz, Luu Ly Tran, Vu Phuong Anh Do

  229-238

  • FULL TEXT

• Social Media Marketing and Consumer Brand Engagement: Elevating Luxury Perfume Brand Equity

  Yossie Rossanty, Endang Sulistya Rini, Beby Karina Fawzeea Sembiring, Amlys Syahputra Silalahi

  239-254

  • FULL TEXT

• Unraveling the Hidden Costs: How Cable Theft and Vandalism Fuel Soaring Energy Tariffs in Emerging Economies

  Farrukh Nawaz, Umar Kayani, Ahmet Faruk Aysan

  255-262

  • FULL TEXT

• Going the Extra Mile: What Drives Employee Voluntarism in Public Sector Organizations?

  Jenna Saud, John Lewis Rice

  263-273

  • FULL TEXT

• Creditworthiness Criteria According to the 5Cs Model and Credit Decision: The Moderating Role of Intellectual Capital

  Zaher Abdel Fattah Al-Slehat, Sufian Radwan Almanaseer, Bader Mustafa Mahmoud Al Sharif, Yazan Emnawer Al-Haraisa, Sulieman Daood Aloshaibat , Mohammad Abdlwhab Almahasneh

  274-287

  • FULL TEXT

• The Impact of Social Media Marketing Activities on Purchase Intention

  Firas Alnaser, Mahmoud Alghizzawi, Ghaith Abualfalayeh, Fandi Omeish, Sager Alharthi, Saed R. Al Koni

  288-300

  • FULL TEXT

• Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls

  Barween Al Kurdi, Aram Nawaiseh, Muhammad Alshurideh, Hind Al-Ahmed, Khalid Al-Sulaiti, Yaser Allozi, Haitham M. Alzoubi, Gouher Ahmed, Khaled Alshaketheep

  301-306

  • FULL TEXT

• A Comparative Analysis of Board Qualities and Performance of Listed Deposit Money Banks in Nigeria and Ghana

  Oluyinka Oluwagbade, Niyi Solomon Awotomılusı, Samuel Ajibade Dada, Temitayo Oluwatimilehin Abe, Motunrayo Olayinka Adewara

  307-316

  • FULL TEXT

• The Influence of Financial Literacy, Risk Orientation and Qualified Accountants on Performance in Micro, Small and Medium Enterprises: The Mediating Role of Management Accounting

  Kamilah Ahmad

  317-324

  • FULL TEXT

• Investigating the Impact of Digital Leadership Dimensions on Service Economics Dimensions: An Empirical Study of Service Ministries in the Kingdom of Saudi Arabia

  Badreldin Mohamed Ahmed Abdulrahman, Sanaa Mostafa Mohammed

  325-333

  • FULL TEXT

• Commercial Diplomacy and Internationalization of SMEs: A Scoping Review

  Fatima Alsuwaidi, Muhammad Raziq, Uzma Batool

  334-345

  • FULL TEXT

• Brand Image as a Strategic Lever for Mergers and Acquisitions in the Financial Services Sector in South Africa

  Ridwaan Asmal, Marlini Moodley

  346-354

  • FULL TEXT

• A Bibliometric Analysis of Employee Turnover Intention among IT Sector Employees

  Trapati Narwaria, Rajiv Dwivedi, Anil Vashisht, Apoorva Mishra, Pratiksha Saxena, Vivek Gupta, Abhishek Singhal, Sandeep Raghuwanshi

  355-363

  • FULL TEXT

• Key Success Factors in Entrepreneurial Development among Women Micro-Entrepreneurs in Malaysia

  Vikneswary Tirumalaisamy, Asokan Vasudevan, Rajani Balakrishnan, Suleiman Ibrahim Shelash Mohammad, A. Vasumathi, Ahmad Samed Al-Adwan, Barween Al Kurdi

  364-371

  • FULL TEXT

• Elevating Customer Satisfaction: The Crucial Role of Electronic Service Quality in Today’s Digital Landscape

  Abdallah Abusalma, Khaleel Ibrahim Al-Daoud, Suleiman Ibrahim Mohammad, Asokan Vasudevan

  372-377

  • FULL TEXT

• Linking Hierarchy Culture, Market Culture and Innovation Orientation: Moderating Roles of Causation and Effectuation

  Khairia Ghuloum Al Maazmi, Yazid Abdullahi Abubakar, Muhammad Mustafa Raziq

  378-388

  • FULL TEXT

• Micro-Credentialing: The Janus of Higher Education

  Flip Schutte

  389-399

  • FULL TEXT

• Remote Work Dynamics in Semiconductor MNCs in Klang Valley: The Impact of Work Environment, Technological Infrastructure, and Work-Life Balance on Employee Productivity Moderated by Gender

  Segufta Yasmi Abdul Rahman, Ramila Devi Ram Sing

  400-408

  • FULL TEXT

• Integrating Brand Gestalt and Customer Loyalty in Telecommunication Sector: The Mediating Role of Customer Satisfaction

  Ronny H. Walean, Helena Pongoh, Deske Mandagi

  409-423

  • FULL TEXT

• Financial Literacy and Mobile Banking Usage: The Moderating Role of Demographic Characteristics

  Sufian Radwan Almanaseer, Zaher Abdel Fattah Al-Slehat, Bader Mustafa Al Sharif, Sulieman Daood Aloshaibat, Yazan Emnawer Al-Haraisa, Mohammad Abdlwhab Almahasneh

  424-432

  • FULL TEXT

• Sustainable Drivers of Financial Success in Nigeria’s Non-Financial Sector: A Managerial Perspective

  Adeleke Abdulyekini Adebanjo, Okere Wisdom

  433-442

  • FULL TEXT