Vol. 14 No. 2 (2024)
Published:
2024-03-19
Articles
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Engaging Consumer Senses: The Role of Interactive Brand Experiences in Brand Building
Abstract views: 431 /
PDF downloads: 457
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Comparing Algorithm-Based and Friend-Based Recommendations on Audio Streaming Platforms
Abstract views: 155 /
PDF downloads: 160
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Investigating the Dark Side of Social Media Marketing: Case of Cyberbullying on Micro Celebrities
Abstract views: 290 /
PDF downloads: 253
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The Effect of Organizational Flexibility on Organizational Ambidexterity in Higher Education Institutions in Iraq
Abstract views: 109 /
PDF downloads: 150
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Navigating the Marketing Landscape: Strategies for Promoting Private Higher Education Institutions in South Africa
Abstract views: 185 /
PDF downloads: 166