Development Model and Small Medium Industry Strategy in Gerbang Kertosusilo Indonesia

Authors

  • Bambang Suratman Faculty of Economics Universitas Negeri Surabaya, Indonesia
  • Yoyok Soesatyo Faculty of Economics Universitas Negeri Surabaya, Indonesia
  • Raya Sulistyowati Faculty of Economic Department in Economic Education Faculty of Economic Universitas Negeri Surabaya,
  • Waspodo Tjipto Subroto Faculty of Economics Universitas Negeri Surabaya, Indonesia http://orcid.org/0000-0002-1477-1653

Abstract

Small medium industry in Gerbangkertosusilo specifically in Surabaya, Gresik, Mojokerto and Sidoarjo based on development acceleration importance until 2025 in those areas are food and beverage industry developing. Strategic analysis required in identify small and medium enterprises industry cited to resulting in relevant strategy model. Analysis had done by using strength, weakness, opportunities, threats analysis with identify external and interal factors included production management, human resource management, financial management and marketing management. Data identified qualitatively and quantitively to drawing conclusion about relevant model and strategy.


Keywords: Small and Medium Enterprises, Production, Human Resources, Marketing Management
JEL Classifications: M11, M31, O15

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Author Biographies

Bambang Suratman, Faculty of Economics Universitas Negeri Surabaya, Indonesia

Doctor of ManagementDepartment in Economic EducationFaculty of EconomicUniversitas Negeri Surabaya,Indonesia

Yoyok Soesatyo, Faculty of Economics Universitas Negeri Surabaya, Indonesia

Doctor of Economic EducationDepartment in Economic EducationFaculty of EconomicUniversitas Negeri Surabaya,

Raya Sulistyowati, Faculty of Economic Department in Economic Education Faculty of Economic Universitas Negeri Surabaya,

Master of Economic EducationDepartment in Economic EducationFaculty of EconomicUniversitas Negeri Surabaya,

Waspodo Tjipto Subroto, Faculty of Economics Universitas Negeri Surabaya, Indonesia

Doctor of EconomicDepartment in Economic EducationFaculty of EconomicUniversitas Negeri Surabaya,

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Published

2017-10-31

How to Cite

Suratman, B., Soesatyo, Y., Sulistyowati, R., & Subroto, W. T. (2017). Development Model and Small Medium Industry Strategy in Gerbang Kertosusilo Indonesia. International Review of Management and Marketing, 7(4), 171–179. Retrieved from https://econjournals.com/index.php/irmm/article/view/5350

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