Mapping the Evolution of Corporate Social Responsibility Communication on Social Media: A Systematic Review through Scientific Procedures and Rationales-4-Systematic Literature Reviews and Bibliometric Analysis

Authors

  • Monica Sareen Malaviya National Institute of Technology Jaipur, India.
  • Ritika Mahajan Malaviya National Institute of Technology Jaipur, India.

DOI:

https://doi.org/10.32479/irmm.23537

Keywords:

Corporate Social Responsibility, Corporate Social Responsibility Communication, Social Media, Cause-Related Marketing, Systematic Review, Bibliometric Analysis

Abstract

In the evolving landscape of digital communication, social media (SM) has emerged as a significant tool for companies to communicate their corporate social responsibility (CSR). This emergence has generated an expanding, cross-disciplinary research base for CSR communication (CSR-C) on SM, which calls for a comprehensive, in-depth analysis of the field to identify existing gaps, contribute to ongoing discussions and pinpoint future research avenues. For this purpose, this study conducts a systematic review of 405 Scopus-indexed publications from 2010 to 2025 using the SPAR-4-SLR protocol. The review applies two bibliometric analysis techniques: performance analysis of publication and citation trends among leading authors, journals, and documents; and science mapping through bibliographic coupling, which identified six core clusters. The thematic evolution maps the chronological progression across four periods: 2010–2014; 2015–2018; 2019–2021; and 2022 onwards. Finally, the review proposes seven future research avenues and fourteen research questions that showcase a transition towards AI-enabled CSR-C, influencer-mediated engagement, and data-driven strategies. The implications of this study reinforce the importance of strategic CSR-C by providing actionable theoretical and managerial guidance for researchers and companies navigating the dynamics of corporate reporting to develop stronger theory and practice in CSR-C within SM research.

Author Biographies

Monica Sareen, Malaviya National Institute of Technology Jaipur, India.

Monica Sareen is a doctoral scholar at the Department of Management Studies, Malaviya National Institute of Technology (MNIT), Jaipur, an Institute of National Importance. Her research interests include specializing in Corporate Social Responsibility (CSR), corporate communication, and stakeholder engagement. Her research focuses on the intersection of digital and strategic communication within the corporate landscape. Her scholarly work is published in reputable peer-reviewed journals, including the Journal of Business Research, Business Strategy & Development, Business Strategy and the Environment, and Business Perspectives and Research. 

Ritika Mahajan, Malaviya National Institute of Technology Jaipur, India.

Dr. Ritika Mahajan is an Assistant Professor in General Management and Strategy at the Department of Management Studies, Malaviya National Institute of Technology (MNIT), Jaipur, an Institute of National Importance. She previously served as a faculty member at the TERI School of Advanced Studies. She holds a PhD from IIT Roorkee, with research expertise in Corporate Social Responsibility (CSR), sustainable business strategies, and management education. Her scholarly contributions are published in prominent peer-reviewed journals, including the Journal of Business Research, Business Strategy and the Environment, The International Journal of Management Education, International Journal of Educational Management, and Policing: An International Journal.

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Published

2026-05-08

How to Cite

Sareen, M., & Mahajan, R. (2026). Mapping the Evolution of Corporate Social Responsibility Communication on Social Media: A Systematic Review through Scientific Procedures and Rationales-4-Systematic Literature Reviews and Bibliometric Analysis. International Review of Management and Marketing, 16(4), 330–348. https://doi.org/10.32479/irmm.23537

Issue

Vol. 16 No. 4 (2026)

Section

Articles