Study on SMEs of the FNB Industry to Examine the Relationship between Management Skill, Financial Resource Availability, and Product Quality Toward Business Success

Authors

  • Selly Novela Business Creation Program, Management Department, BINUS Business School Undergraduate Program, BINUS University, Jakarta, Indonesia,
  • Zoeleika Yollanda Business Creation Program, Management Department, BINUS Business School Undergraduate Program, BINUS University, Jakarta, Indonesia,

DOI:

https://doi.org/10.32479/irmm.23300

Keywords:

Internal Capability, Management Skill, Financial Resource Availability, Product Quality, SME Success

Abstract

Strong internal capability enables SMEs to implement strategies effectively, adapt, and maintain consistent quality without excessive reliance on external parties. In increasingly dynamic markets, internal capability allows SMEs to respond proactively to environmental uncertainty and changing customer demands. This study examines the role of internal capability in SME success, focusing on management skills, financial resource availability, and product quality. These factors are considered critical as they directly influence operational efficiency, innovation capacity, and customer satisfaction. The research addresses a gap in prior studies that have largely emphasized SME performance rather than broader success indicators such as sustainability and growth potential. An associative research design with a quantitative approach was employed. Data were collected through an online questionnaire, yielding 249 valid responses. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The results indicate that management skills, financial resource availability, and product quality have a significant positive effect on SME success, confirming all proposed hypotheses. These findings suggest that SMEs should strengthen managerial competencies, manage cash flow efficiently, and continuously improve product quality to achieve sustained business success and enhance their competitive position.

Author Biography

Zoeleika Yollanda, Business Creation Program, Management Department, BINUS Business School Undergraduate Program, BINUS University, Jakarta, Indonesia,

Zoeleika Yollanda is a recent graduate of the Business Creation program at BINUS University, where she built a strong foundation in entrepreneurship, creativity, and strategic thinking. She has a genuine interest in content creation and enjoys working with visual storytelling, with hands-on experience in video editing using tools such as CapCut and iMovie, as well as photography, photo editing, and color grading through Adobe Lightroom. Outside of her creative work, Zoeleika is currently active in the fitness industry, a passion she has carried with her since high school. Through this journey, she continues to learn not only about physical training and discipline, but also about how the fitness business operates behind the scenes. Being in an environment that blends creativity, personal growth, and business has allowed her to grow organically, explore her interests more deeply, and apply what she learns in a way that feels both meaningful and authentic to her.

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Published

2026-05-08

How to Cite

Novela, S., & Yollanda, Z. (2026). Study on SMEs of the FNB Industry to Examine the Relationship between Management Skill, Financial Resource Availability, and Product Quality Toward Business Success. International Review of Management and Marketing, 16(4), 227–233. https://doi.org/10.32479/irmm.23300

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Section

Articles