Conflict Resolution Strategies and Sustainable Employees’ Morale

Authors

  • Bashiru Akande Bello Department of Business Administration, Bells University of Technology, Ota, Nigeria,
  • Linus Izeduino Okafor Department of Business Administration, Bells University of Technology, Ota, Nigeria,
  • Temitayo Alice Onifade Department of Business Administration, Bells University of Technology, Ota, Nigeria,
  • Adedayo Mathias Opele Department of Marketing, Faculty of Management Sciences, Lagos State University, Nigeria,
  • Ologbenla Patrick Department of Management and Accounting, Obafemi Awolowo University (OAU), Ife, Nigeria,
  • Oloyede Raheem Lawal Department of Business Administration, Faculty of Management Sciences, Lagos State University. Nigeria,
  • Bolaji Saheed Hamzat Department of Business Administration, Bells University of Technology, Ota, Nigeria,
  • Michael Ayorinde Afolayan Department of Business Administration, Faculty of Management Sciences, Lagos State University. Nigeria,
  • Oluwaseun Omolola Osifeso Department of Business Administration, Bells University of Technology, Ota, Nigeria,
  • Ikenna Theodore Nnoli Department of Economics, Accounting and Finance, Bells University of Technology, Ota, Nigeria.

DOI:

https://doi.org/10.32479/irmm.22414

Keywords:

Accommodation, Employees Morale, Collaboration, Competition, Compromising

Abstract

This study investigated the impact of Conflict Resolution Strategies on Sustainable Employees’ Morale in Beverage Companies in Agbara Industrial Estate, Ogun State, Nigeria. The objective of the study was to examine the impact of alternative conflict resolution strategies (competition, collaboration, accommodation, compromising strategies) on Sustainable Employees’ Morale in selected Beverages Companies. Four beverage companies were selected and a descriptive survey research design was used to establish the association between conflict resolution strategies and sustainable employees’ morale. The population for the study was 2,830, which comprised Managers, Senior Staff and Junior Staff of the four selected beverage companies in Agbara Industrial Estate, Ogun State, Nigeria. A sample size of 350 respondents was selected through Taro Yamane's sample size determination formula. Primary data was employed in collecting information from respondents through a well-structured questionnaire. Results of the study revealed that conflict resolution strategies had a significant impact on sustainable employees’ morale in the Beverage Companies. Collaborating and competing strategies were found to have a positive relationship with employee morale, while accommodating strategy was found to have a negative relationship with employees’ morale. Compromising strategy was found not to be associated with significant differences in employees’ morale levels. The study therefore, recommends that companies should focus on implementing collaborating and competing strategies to improve employees’ morale to ensure a more productive and positive work environment.

Downloads

Published

2026-05-08

How to Cite

Bello, B. A., Okafor, L. I., Onifade, T. A., Opele, A. M., Patrick, O., Lawal, O. R., … Nnoli, I. T. (2026). Conflict Resolution Strategies and Sustainable Employees’ Morale. International Review of Management and Marketing, 16(4), 416–425. https://doi.org/10.32479/irmm.22414

Issue

Section

Articles