Environmental Concern and Individual Innovation on Halal Green Skincare Purchase Intention

Azhar Alam; Dwi  Utami; Lukmanul Hakim; Nida Izzatul Karima; Ihtisham Ullah

doi:10.32479/irmm.18938

Authors

Azhar Alam Department of Islamic Economic Laws, Universitas Muhammadiyah Surakarta, Surakarta, Indonesia; & Faculty of Islamic Contemporary Studies, Universiti Sultan Zainal Abidin, Malaysia
Dwi Utami Department of Islamic Economic Laws, Universitas Muhammadiyah Surakarta, Surakarta, Indonesia
Lukmanul Hakim Department of Islamic Economic Laws, Universitas Muhammadiyah Surakarta, Surakarta, Indonesia
Nida Izzatul Karima Department of Islamic Economic Laws, Universitas Muhammadiyah Surakarta, Surakarta, Indonesia
Ihtisham Ullah Strategic Reasearch Institute, Asia Pacific University of Technology and Innovation, Malaysia

DOI:

https://doi.org/10.32479/irmm.18938

Keywords:

Environmental Concern, Individual Innovation, Halal Green Skincare, Purchase Intention, Muslim Consumers

Abstract

This study investigates the influence of environmental concern and individual innovation on the intention to purchase halal green skincare products, with halal product knowledge as a moderating variable. Using Structural Equation Modeling with Partial Least Squares (SEM-PLS), data from 220 Indonesian respondents were analyzed. The results reveal that environmental concern, individual innovation, and halal product knowledge significantly and positively affect the intention to purchase halal green skincare products. However, halal product knowledge does not considerably moderate the relationships between environmental concern or individual innovation and purchase intention. The study’s focus on Indonesian consumers and halal green skincare products may limit its generalizability. These findings suggest marketers should emphasize environmental benefits, innovative features, and halal certification to increase consumer purchase intention. By integrating environmental concern, individual innovation, and halal product knowledge in the context of green skincare products, this research provides valuable insights into the factors influencing Muslim consumers’ purchase intentions for environmentally friendly and halal-certified skincare products.