Hotel Business Advertising Specificity and Its Psychological Examination Procedure


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Authors

  • Tatyana Borisovna Kurbatskaya
  • Svetlana Georgievna Dobrotvorskaya
  • Pavel Nikolayevich Ustin

Abstract

The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising are given in the article. Features of advertising messages are shown on the example of some hotels. The effects arising from the improper construction of the advertising composition are given. Conclusions, revealing features of advertising strategies in the hotel business, in contrast to advertising in the commodity market are made.Keywords: hotel business, advertising, hotel advertising, advertising features, advertising compositionJEL Classifications: L14; L19; M37

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Published

2015-12-05

How to Cite

Kurbatskaya, T. B., Dobrotvorskaya, S. G., & Ustin, P. N. (2015). Hotel Business Advertising Specificity and Its Psychological Examination Procedure. International Review of Management and Marketing, 5(1S), 73–78. Retrieved from https://econjournals.com/index.php/irmm/article/view/1622