Strategic Flexibility Mediating the Impact of Entrepreneurial Orientation on Organizational Excellence



The study aimed to analyze the impact of entrepreneurial orientation in achieving organizational excellence through strategic flexibility. This research is a quantitative study. The population of this study consists of all managers in the upper and middle management at the Jordanian Commercial Banks. The study conducted a comprehensive survey, by using its population as a sample, which totals 1023 managers. The data collection tool is a questionnaire that consists of 29 items was developed. The results show that the level of availability of entrepreneurial orientation, organizational excellence, and strategic flexibility has reached a high degree at Jordanian Commercial Banks. Other findings show that entrepreneurial orientation in its combined dimensions (innovative entrepreneurial orientation, proactive entrepreneurial orientation, and risk-taking entrepreneurial orientation) has a statistically significant impact on achieving organizational excellence through strategic flexibility in Jordanian commercial banks. From the findings, the authors conclude that strategic flexibility plays a partial mediating role between entrepreneurial orientation (with all its dimensions) and organizational excellence. At the same time, strategic flexibility fails to play a mediator role between entrepreneurial orientation dimensions and organizational excellence.

Keywords: Entrepreneurial Orientation, Organizational Excellence, Strategic Flexibility, Commercial Banks, Jordan.

JEL Classifications: L1, L2, M1



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Author Biography

Rula Hani AlHalaseh, Mutah University

Assistant Professor, Mutah University, Business School.




How to Cite

AlHalaseh, R. H., & Ayoub, Z. (2021). Strategic Flexibility Mediating the Impact of Entrepreneurial Orientation on Organizational Excellence. International Review of Management and Marketing, 11(6), 21–29. Retrieved from