Author Details

Mgiba, Freddy Marilahimbilu, University of the Witwatersrand, South Africa

  • Vol 9, No 2 (2019) - Articles
    Integrating Five Theories in Pursuit of Marketing Success in Gamification Interventions: A Conceptual Paper
    Abstract  PDF
  • Vol 9, No 5 (2019) - Articles
    Social Network Theory, Sigma Six, and Customer Experience Management: Common Elements that Aid Positive Sales-marketing Interface: A Review of the Literature
    Abstract  PDF