International Review of Management and Marketing (IRMM) is the international academic journal, and is a double-blind, peer-reviewed academic journal publishing high quality conceptual and measure development articles in the areas of management, marketing, business and related disciplines.
ISSN: 2146-4405
Vol 3, No 2 (2013)
Table of Contents
Articles
| Emotional Labor: The Role of Employee Acting Strategies on Customer Emotional Experience and Subsequent Buying Decisions | |
| Chaoying Tang, Craig R. Seal, Stefanie E. Naumann, Krystal Miguel | 50-57 |
| A Research on Relationship of Institutionalization and Institutional Entrepreneurship | |
| Musa Sanal, İbrahim Efe Efeoglu | 58-62 |
| Effective Diversity Management Initiatives | |
| Suat Begeç | 63-74 |
| National Advertising and Cooperation in a Manufacturer-Two-Retailers Channel | |
| Slim Ben Youssef, Dhouha Dridi | 75-85 |
| Management Control System and the Case of CSR in the Tunisian Industrial Companies: What Findings by the Method of Structural Equation? | |
| Hichem Dkhili, Hedi Noubbigh | 86-92 |
ISSN: 2146-4405