Karapan R, Susuwan P, Chokpiriyawat T. Value-based Marketing and Customer Loyalty in Thai Puan Indigo Enterprises: Implications for Sustainable Cultural Tourism Policy. TP [Internet]. 2026 Aug. 20 [cited 2026 Oct. 24];2(3):22-30. Available from: https://econjournals.com/index.php/tp/article/view/25238