KARAPAN, Rachapan; SUSUWAN, Panot; CHOKPIRIYAWAT, Thanuset. Value-based Marketing and Customer Loyalty in Thai Puan Indigo Enterprises: Implications for Sustainable Cultural Tourism Policy. Tourism Policy, [S. l.], v. 2, n. 3, p. 22–30, 2026. DOI: 10.32479/tp.25238. Disponível em: https://econjournals.com/index.php/tp/article/view/25238. Acesso em: 24 oct. 2026.