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• A Consumer’s Perspective of the Clover Tropika Brand: Building Brand Extensions by Leveraging the Parent Brand’s Reputation

  Abstract views: 157 / PDF downloads: 212

  Phethokuhle Madlala, Abigail Chivandi, Eugine Tafadzwa Maziriri

  77-88

  2022-11-23

• Millennial Street Food Consumption: An Integrated Theory of Reasoned Action Approach

  Abstract views: 475 / PDF downloads: 349

  Rejoice Jealous Tobias-Mamina, Eugine Tafadzwa Maziriri

  11-18

  2023-01-18