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Found 2 items.
  • A Consumer’s Perspective of the Clover Tropika Brand: Building Brand Extensions by Leveraging the Parent Brand’s Reputation

    Abstract views: 84 / PDF downloads: 86
    Phethokuhle Madlala, Abigail Chivandi, Eugine Tafadzwa Maziriri
    77-88
    2022-11-23
  • Millennial Street Food Consumption: An Integrated Theory of Reasoned Action Approach

    Abstract views: 122 / PDF downloads: 110
    Rejoice Jealous Tobias-Mamina, Eugine Tafadzwa Maziriri
    11-18
    2023-01-18
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Online ISSN : 2146-4405
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