Laksamana, Patria, Perbanas Instititute, Indonesia, Indonesia

• International Review of Management and Marketing Vol. 8 No. 1 (2018) - Articles
  Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia's Banking Industry
  Abstract  PDF
• International Review of Management and Marketing Vol. 10 No. 3 (2020) - Articles
  I will Always Follow You: Exploring the Role of Customer Relationship in Social Media Marketing
  Abstract  PDF