Rafi, Arslan

• International Review of Management and Marketing Vol. 6 No. 4S (2016): Special Issue - Articles
  Impact of Benefit Realization Management on Two-dimensional Model of Project Success: Evidence from Pakistani Telecom Industry
  Abstract  PDF
• International Review of Management and Marketing Vol. 6 No. 4S (2016): Special Issue - Articles
  Impact of Differentiated Customer Service, Brand Trust, Brand Commitment, and Brand Salience on Brand Advocacy
  Abstract  PDF