, University of the Witwatersrand, South Africa
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International Review of Management and Marketing Vol. 9 No. 2 (2019) - Articles
Integrating Five Theories in Pursuit of Marketing Success in Gamification Interventions: A Conceptual Paper
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International Review of Management and Marketing Vol. 9 No. 5 (2019) - Articles
Social Network Theory, Sigma Six, and Customer Experience Management: Common Elements that Aid Positive Sales-marketing Interface: A Review of the Literature
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International Review of Management and Marketing Vol. 11 No. 3 (2021) - Articles
Using “Memes” as a Marketing Communication Tool in Connecting with Consumers within the Age of Digital Connectivity
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International Review of Management and Marketing Vol. 11 No. 4 (2021) - Articles
The South Africa 2010 FIFA World Cup: A Look Back: Perceptions of its Impact on Tourism in South Africa
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