, Sri Lanka Institute of Information Technology, Sri Lanka
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International Review of Management and Marketing Vol. 7 No. 5 (2017) - Articles
The Impact of Social Media Marketing on Brand Equity: A Study of Fashion-Wear Retail in Sri Lanka
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International Review of Management and Marketing Vol. 8 No. 2 (2018) - Articles
The Impact of Brand Personality on Brand Preference: A Study on Personal Care Products
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International Review of Management and Marketing Vol. 9 No. 2 (2019) - Articles
The Impact of Celebrity's Field of Expertise on Consumer Perception
Abstract PDF