, Ghana
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International Review of Management and Marketing Vol. 13 No. 1 (2023) - Articles
Prevalent User-centered Monetization Techniques in Social Media
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International Review of Management and Marketing Vol. 2 No. 2 (2012) - Articles
Attributions for Poverty: A Survey of Student's Perception
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International Review of Management and Marketing Vol. 2 No. 4 (2012) - Articles
Entrepreneurial Intention Among Senior High School Students in the Sunyani Municipality
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International Review of Management and Marketing Vol. 2 No. 3 (2012) - Articles
Empirical Assessment of Expectations Associated with the Recent Discovery of Commercialisable Oil in Ghana
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International Review of Management and Marketing Vol. 3 No. 1 (2013) - Articles
The Impact of Advertisement on Alcohol Consumption: A Case Study of Consumers in Bantama Sub-Metro
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International Review of Management and Marketing Vol. 2 No. 4 (2012) - Articles
Attitudes Towards Tuition Fees Payment in Tertiary Education: A Survey of Sunyani Polytechnic Marketing Students in Sunyani Ghana
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International Review of Management and Marketing Vol. 3 No. 1 (2013) - Articles
An Assessment of Entrepreneurship Intention Among Sunyani Polytechnic Marketing Students
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International Review of Management and Marketing Vol. 3 No. 3 (2013) - Articles
Entrepreneurship Training and Capacity Building of Ghanaian Polytechnic Graduates
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International Review of Management and Marketing Vol. 3 No. 4 (2013) - Articles
Physical Evidence and Quality Service Delivery in Public Hospitals in Ghana
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International Review of Management and Marketing Vol. 3 No. 4 (2013) - Articles
Investigation into Consumer Response to Sales Promotional Activities: The Case of Unilever Ghana Limited
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International Review of Management and Marketing Vol. 3 No. 4 (2013) - Articles
Corporate Social Responsibility in Ghana: A Comparative Analysis and Business Imperative
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International Review of Management and Marketing Vol. 4 No. 1 (2014) - Articles
Effectiveness of Entrepreneurship Development Programs in Ghanaian Polytechnics
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International Review of Management and Marketing Vol. 6 No. 1 (2016) - Articles
What influence Customer Patronage of Insurance Policies: An Empirical Assessment of Socio-Economic and Demographic Determinants of Insurance Patronage in Ghana
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International Review of Management and Marketing Vol. 6 No. 3 (2016) - Articles
Brand Building for Competitive Advantage in the Ghanaian Jewelry Industry
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International Review of Management and Marketing Vol. 8 No. 6 (2018) - Articles
The Nexus between Types of Innovation and Marketing Performance of SME in an Emerging Economy
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International Review of Management and Marketing Vol. 10 No. 5 (2020) - Articles
Understanding Consumer Information Use in Small Businesses: The Determinants and Performance Outcomes
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International Review of Management and Marketing Vol. 11 No. 5 (2021) - Articles
What Evidence Exists on Individuals' Sustainable Consumption Practices in Africa? A Scoping Review Protocol
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International Review of Management and Marketing Vol. 6 No. 1 (2016) - Articles
Assessing the Effectiveness of National Service Scheme: Exploring the Perceptions of Service Personnel in the Sunyani Municipality of Ghana
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International Review of Management and Marketing Vol. 6 No. 1 (2016) - Articles
Effect of Advertising on the Brand Loyalty of Cosmetic Products among College Students
Abstract PDF