International Review of Management and Marketing

Unveiling the Shadow: Theorizing the Impact of Narcissistic Leadership on Sales Teams

Jorge Bullemore — Fri, 10 May 2024 00:00:00 +0000

This study investigates the dual nature of narcissistic leadership within sales teams, revealing its potential to both inspire ambitious goals and undermine team cohesion and performance. By integrating a comprehensive literature review, the research outlines the characteristic behaviors of narcissistic leaders, such as arrogance and a lack of empathy, and their impact on team dynamics, including reduced cohesion, increased conflict, and impaired team performance. The paper proposes strategies to mitigate these negative effects, such as leadership development programs, team-based performance evaluations, and fostering a culture of empathy. It highlights the importance of understanding and addressing the complexities of narcissistic leadership to cultivate healthier, more productive team environments. The findings call for further research into the long-term effects of narcissistic leadership and the development of effective management strategies.

Investigating the Features of Sales Promotions: Conceptualization and Empirical Evidence

Bilson Simamora, Syanne Emmanuella Xzyfanequo — Fri, 10 May 2024 00:00:00 +0000

Amid the tight competition and subtle differences between the available options, sales promotion has become an important marketing strategy, primarily for e-commerce companies. However, the fast development leaves the sales promotion concept behind. Specifically, the academicians have not reached a solid conclusion about sales promotion features. This study aims to unify the scattered features of sales promotion tools and demonstrate the direct or indirect influence of chosen techniques on behavioral intention. The study identifies six features of sales promotion tools, and they influence consumer behavior directly or indirectly through attractiveness, following the comprehension and non-comprehension models. Future researchers could investigate the joint effect of features, tools, and companies on consumer behavior.

Assessing the Moderating Role of Customer Orientation on the Impact of Business Intelligence Tools on Digital Marketing Strategy Optimization

Ashraf H. Salah, Amro Alzghoul — Fri, 10 May 2024 00:00:00 +0000

This research examines the interplay between Business Intelligence tools and digital marketing strategy optimization, with a focus on the moderating role of customer orientation. Utilizing a quantitative research design, the study explores how BI tools enhance digital marketing strategies and how customer orientation amplifies this effect among 207 respondents from the Jordanian telecommunications sector, reflecting a diverse range of experiences and perceptions within the industry. Through Structural Equation Modeling - Partial Least Squares (SEM-PLS), based on a stratified sample of these employees, the results confirmed that BI tools positively influence digital marketing strategy optimization. Additionally, customer orientation was found to significantly moderate this relationship, highlighting the importance of aligning technological capabilities with a customer-centric approach. The findings contribute valuable insights to marketing and business intelligence fields, suggesting strategies for organizations to enhance their market competitiveness and customer satisfaction, underpinned by a substantial engagement rate from the targeted demographic.

The Role of Digital Marketing in Shaping Students’ Attitudes towards Health Care Professions

Angelo R. Santos — Fri, 10 May 2024 00:00:00 +0000

Amidst a burgeoning digital landscape, the role of digital marketing in shaping students’ attitudes towards healthcare professions remains relatively unexplored. This study aimed to investigate how digital marketing influences students’ perspectives about healthcare careers, with a specific focus on students in Nueva Ecija, Philippines. Utilizing a quantitative approach, the study involved a survey of 148 students from Nueva Ecija, Philippines. Respondents were asked about their exposure to various forms of digital marketing and their attitudes towards healthcare professions. The study revealed a significant relationship between students’ exposure to digital marketing and their attitudes towards healthcare professions. Notably, higher levels of digital marketing exposure were associated with more positive attitudes towards healthcare careers. Additionally, the findings suggest that targeted advertising campaigns and engaging social media content play a crucial role in shaping these attitudes. The study underscores the potential of digital marketing in addressing the challenges of healthcare workforce shortages and uneven distribution. It highlights the need for educational institutions, healthcare organizations, and policymakers to harness digital marketing strategies effectively to enhance the appeal of healthcare professions among potential students and professionals.

Rajkumar and Venkataraman: Cross-Sectioning Sustainable Supply Chain Governance: A Bibliometric Analysis

Anirudh Venkatarman, A. Dunstan Rajkumar — Fri, 10 May 2024 00:00:00 +0000

Sustainable supply chain governance is pivotal in modern business, addressing global supply chains' profound environmental, social, and ethical impacts. It necessitates establishing and administering policies to guide sustainable practices, ensuring adherence to the supply chain's environmental, social, and ethical standards. Effective governance aligns and supports business operations with sustainability goals, fostering transparency, accountability, and responsible practices. This framework guides decision-making, mitigates risks, and enhances overall supply chain resilience, contributing to a more sustainable and ethically responsible business landscape. The corporate shift towards sustainable supply chain management(SSCM) is manifested by the emerging literature documenting comprehensive changes in governance. A bibliometric-based systematic review of 128 Scopus-indexed documents (2014-2023) reveals four interconnected themes: SSCM, Sustainable Business & Operations Management, Global value chains, and Supply chain risk management. Analysis highlights the critical role of governance mechanisms in driving positive social, ecological, and economic outcomes. Governance achieves this by establishing clear policies and standards for social and environmental responsibility and ensuring robust mechanisms for compliance and accountability. Sustainable supply chain governance provides a blueprint for integrating sustainability. It ensures ongoing commitment and accountability, fostering significant and lasting positive effects on society, the environment, and overall supply chain resilience.

Communal Effect Attitudes on Punjab Senior Citizens

Navjot Kaur, Priyanka Parihar — Fri, 10 May 2024 00:00:00 +0000

Among the most vulnerable groups in society is the elderly, who face issues such as a deteriorating feeling of self-worth brought on by physical weakness, a dwindling social position, and limited financial resources. Feelings of insignificance have been exacerbated by the fact that families are finding it more difficult to care for the elderly due to socioeconomic and demographic changes. As a result, psychological difficulties frequently outweigh outward indications of aging as people age. With a specific focus on 260 senior individuals in Punjab between the ages of 60 and 90, this study sought to investigate the effects of family and social attitudes toward the old. The majority of respondents claimed financial independence, but only 11% reported having stable finances due to rental income and savings account interest. But 8% struggled to pay for everyday needs, and some experienced severe financial difficulties related to fundamental needs and family responsibilities. Remarkably, only 11.7% of older people consistently created strong social relationships, compared to 76.6% who did so on occasion. Furthermore, 16.7% of respondents admitted to their situation, suggesting a greater dedication to maintaining family togetherness. The behavioral changes aligned with the perceptions of 83% of senior respondents who observed a shift in the way older persons view their basic obligations. Family dynamics, economic dependence, physical abuse cases, feelings of isolation, inadequate social support, family members' disdain, and food-related issues were among the main concerns. The study emphasized the complex relationships that exist between aging, health problems, decreased physical activity, and elder abuse. It also clarified the critical roles that qualities, social interactions, financial dependence, and behaviors have in influencing these relationships.

Elevating Industry IQ: The Dance of Empowerment, Resourcefulness, and Innovation in Petrochemical Realms

Nadeem Akhtar — Fri, 10 May 2024 00:00:00 +0000

Aim of research was to explore the connections between perceived organizational support, job resourcefulness, and innovation. Our investigation also investigated into the mediating role played by job psychological empowerment in these relationships. Data was collected from 25 petrochemical companies, amassing 100 valuable datasets. These were analyzed using PLS-SEM 4. Findings cast light on important role that employee empowerment plays as a mediator in the link between job resourcefulness and innovation. Job resourcefulness indeed wields a significant total impact on innovation, this effect dissipates when the lens shifts to include empowerment. This underscores the pivotal importance of empowerment in the complex relationship between job resourcefulness and innovation. The study advances our understanding of the intricate dynamics of perceived organizational support, job resourcefulness, psychological empowerment, and innovation within the petrochemical industry. Notably, it introduces the concept of job psychological empowerment as a mediator between resourcefulness and innovation, adding depth to existing models.

Triple Helix for Sustainable Development Goals: An Impact Assessment of Shared Service Facility for Micro, Small, and Medium Enterprises Competitiveness in the Philippines

Kenneth L. Armas, Catherine Dela Cruz, Jonas Emmanuel Navarro, Vivien Viloria — Fri, 10 May 2024 00:00:00 +0000

This study investigates the impact and operational challenges of the Shared Service Facility (SSF) for Micro, Small, and Medium Enterprises (MSMEs) in the Philippines, focusing on enhancing MSME competitiveness and sustainability. Through a mixed-methods approach, including surveys, interviews, and data analysis, the study assesses the SSF’s effectiveness in supporting MSMEs and identifies key challenges hindering its operation. The findings reveal significant improvements in MSMEs’ access to resources, innovation capacity, and market competitiveness following SSF assistance. However, logistical, managerial, and resource-related challenges pose significant hurdles to the SSF’s operational efficiency and effectiveness. To address these challenges, a comprehensive Strategic Plan is formulated, outlining key actions to improve logistical efficiency, enhance managerial effectiveness, strengthen financial sustainability, upgrade technological infrastructure, and foster collaboration and partnerships. Implementation of these strategic initiatives is crucial for optimizing the SSF’s operation, enhancing its impact on MSME competitiveness, and ensuring long-term sustainability. Overall, this study contributes valuable insights into the role of the SSF in fostering MSME development and economic growth in the Philippines, highlighting the importance of targeted interventions and collaborative efforts to support inclusive and sustainable development.

Agile Blueprints: Navigating Project Management toward Sustainable Success: A Comprehensive Literature Synthesis and Managerial Compass

AbdelAziz AlOwais — Fri, 10 May 2024 00:00:00 +0000

This paper is constructed to study the sustainable practices that project managers follow and their contribution to sustainability. This study divides the sustainability section into three pillars (Economic, Environmental, and social). Sustainability is still an emerging concept with multiple interpretations globally. This paper also discusses several scenarios comparing and contrasting those practices to draft suitable recommendations. Moreover, this paper studies the link between sustainability and agility. As this paper is conceptual in nature, only scholarly articles ranging from Q1 to Q4 can be accepted to report findings and critique academically. Primary methods will not be utilized in this paper. As per each contribution the findings are also categorized into three pillars of sustainability. The findings are linked codes to each sustainable practice as cited earlier including agility being an independent variable. The research recommends testing the hypothesis and propositions in case the study develops further. The findings from past literature will be utilized to create critical success factors and recommended models. As this paper is conceptual research, the paper lacks empirical data, and it uses inductive philosophy to create themes and findings.

Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy

Aditya Halim Perdana Kusuma Putra — Fri, 10 May 2024 00:00:00 +0000

This bibliometric study comprehensively analyses the scholarly landscape surrounding Online-to-Offline (O2O) commerce from 2006 to 2023. Through a systematic review of existing literature with a bibliometric analysis approach, this research identifies pivotal themes, methodologies, and findings that characterize the evolution and impact of O2O strategies across various sectors. The study begins by tracing the conceptual foundation of O2O commerce, emphasizing its role in integrating digital and physical consumer experiences in response to the changing dynamics of consumer behaviour and market demands. It highlights the strategic adoption of O2O models by e-commerce entities and brick-and-mortar stores, aiming to create a seamless shopping journey by leveraging the strengths of both online and offline platforms. The analysis focuses on the strategic implications for businesses, including the decision-making processes regarding market coverage, delivery costs, and inventory management to enhance profitability and sustainability. The research further delves into consumer behaviour, examining factors influencing the preference for online or offline purchasing, such as demographic characteristics, product types, price levels, and perceived service quality. The findings reveal a dynamic evolution of O2O strategies, underpinned by a growing emphasis on customer engagement, technological innovation, and the strategic management of online and offline synergies. The research underscores the transformative potential of O2O commerce in bridging the gap between digital and physical marketplaces, enhancing consumer experiences, and fostering sustainable business practices. In conclusion, this bibliometric study sheds light on the multifaceted dimensions of O2O commerce, offering valuable insights for academics, practitioners, and policymakers interested in the strategic integration of digital and physical retail environments. It calls for continued research and innovation to harness the full potential of O2O models in meeting the complex needs of consumers and businesses in the digital era.

The Effect of Halal Awareness, Halal Certification, and Social Servicecafe on Purchase Intention in Indonesia: The Mediating Role of Attitude

Citra Shahnia, Dudi Permana, Sri Harini, Endri Endri, Mutia Wahyuningsih — Fri, 10 May 2024 00:00:00 +0000

The research aims to determine the effect of Halal awareness, Halal certification, and social Servicescape on the purchase intention of Halal food, which is mediated by attitude towards Japanese food products. The research was conducted on 256 respondents who like Japanese ramen noodles. The determination of purposive sampling technique is used in this research. The research approach is the Structural Equation Model (SEM) with Smart-PLS analysis tool. The intention to buy Halal Food still needs to be considered in several aspects, such as certification, Halal Awareness, and social services, to lead the attitude to decide to buy Halal foods. The research is only focused on one Japanese restaurant, while the object of the study still needs to be comprehensive. In the next few years, it is hoped that the government will increase the counseling related to the “Indonesia is going to be the center of world’s Halal” program and decide on new, more exciting programs related to the Halal Industry. Furthermore, producers encourage companies to implement more stringent processes for security, cleanliness, and the packaging process for goods distribution to be marketed. The value of this research is to determine the consumers' trust in continuing to visit Japanese restaurants, though there needs to be more clarity on the restaurant's Halal certification.

Assessment Management in Higher Education

Maytha Al-Ali — Fri, 10 May 2024 00:00:00 +0000

This paper presents key findings from a study conducted with several universities in the GCC region regarding their approach and use of e-Assessment within their learning environments. The study identifies key factors that could impact the use and quality of e-Assessment, and describe how those factors could influence forming a consistent and effective approach to employ a long-term e-Assessment approach. Data was collected from several higher education institutions in the GCC region, using an online survey, in-depth interviews with academic administrators, and direct observation. The study identifies six critical factors that may have a direct or indirect impact on forming a consistent and effective approach to employ a long-term e-Assessment approach. Moreover, the study reveals a strong correlation between e-Assessment quality, and the centralization of e-Assessment strategy, e-Assessment administration, and e-Assessment Technology.

Analysis of Green HRM, Green Value Strategic Improving CSR and Green Performance in Central Kalimantan HSL Palm Companies

Laden Mering — Fri, 10 May 2024 00:00:00 +0000

Research in the field of human resources that raises the topic of Green HRM to improve Green Performance. The research base also assesses the role of Strategic Green Value in encouraging corporate CSR and has an impact on increasing green performance. Research was conducted quantitatively on 100 CSR respondents from Sustainable Hutan Sawit Lestari palm oil companies in Central Kalimantan. The results of the analysis with Smart PLS show that Green HRM is significant in increasing Green Performance by (5%, but not significantly increasing the CSR program. The next significant result is Green Value Strategy on Green Performance and the significant effect of increasing CSR by 63%. The results of the analysis of the mediating role are a combination namely the CSR program has a significant positive influence on the relationship between Green Value Strategy and Green Performance and there are insignificant results regarding the mediating role of CSR on the relationship between Green HRM in improving Green Performance. Overall the research model from the Q square value shows 95%, namely the importance of Green HRM, Green Value Strategy, CSR in Green Performance. Implementation of these results can be applied to Sustainable Hutan Sawit Lestari companies for managing HRM and natural resources by providing skills training in maintaining the quality of life of the organization and the company environment in a CSR program to improve the company's reputation. In further research you can consider Green Technology.

Communicating Banking Cyber-security Measures, Customer Ethical Concerns, Experience, and Loyalty Intentions: A Developing Economy’s Perspective

Freddy Marilahimbilu Mgiba, Thozama Mxotwa — Fri, 10 May 2024 00:00:00 +0000

AI technology-based banking services development has disrupted the way people participate in banking transactions. It has created easier and faster banking transaction possibilities with the use of electronic gadgets. However, ethical concerns about these applications have also been amplified together with the need for management communication of safety features and protocols for customer information protection, and redress when infringements occur. The study was an attempt to highlight how AI-enabled banking services safety communication affects customers’ ethical concerns and how the concerns shape their banking services value perception, attitude, and loyalty intentions. A conceptual framework based on the generic AI technology, ethical concerns, and loyalty intentions was used as a basis for this study. It attempted to test the link between management communication, ethical concerns, satisfaction/dissatisfaction, and customer loyalty to AI-based banking services in a developing economy context. The study used three theoretical grounding bases to empirically test the proposed hypotheses. The results analysis followed Structural equation modeling (SEM). The results confirmed the impact of management communication on customers’ ethical concerns of security, privacy, diversity, and discrimination, and the positive influence of privacy and security on satisfaction/dissatisfaction. However, the relationship between diversity and discrimination concerns with customer satisfaction was not confirmed. Lastly, customer satisfaction was proven to impact their loyalty intentions.