Samuara GM, Utomo GN, Chandra JC, Cahyadi K, Sihombing SO. Brand Love, Customer Brand Engagement, and Brand Pride as Predictors of Brand Defense among Indonesian iPhone 17 Series Users. IRMM [Internet]. 2026 Nov. 1 [cited 2026 Nov. 1];17(1):483-96. Available from: https://econjournals.com/index.php/irmm/article/view/24809