1.
Vu DA, Le NA, Phan HT, Phan TN, Nguyen TPO, Trinh DTA. The Brand Shield: How Brand Equity Moderates the Emotional Backlash of Gamification Failure. IRMM [Internet]. 2026 Mar. 16 [cited 2026 Mar. 31];16(3):722-8. Available from: https://econjournals.com/index.php/irmm/article/view/22677