Gowrie N, Shetty F, Chopra K, Ligaraba N. Examining the Impact of Omnichannel Integration on Satisfaction, Trust and Customer Loyalty: The Moderating Role of Prior Online Experience. IRMM [Internet]. 2026 Feb. 1 [cited 2026 Feb. 19];16(2):175-84. Available from: https://econjournals.com/index.php/irmm/article/view/22035