Teoh WMY, Lim SM, Hassan H, Chaw LY, Chong CW. Digital Natives and Mobile Advertising: Insights into Consumer Attitudes. IRMM [Internet]. 2026 Feb. 1 [cited 2026 Feb. 19];16(2):396-405. Available from: https://econjournals.com/index.php/irmm/article/view/21682