Faruk M, Islam MS, Mondal D, Hossain MN, Tuhin MR, Khatun ME, et al. How Artificial Intelligence Brought a Paradigm Shift in the Digital Marketing Landscape: A Scientometric Mapping and Future Research Directions. IRMM [Internet]. 2025 Nov. 11 [cited 2025 Dec. 5];16(1):446-60. Available from: https://econjournals.com/index.php/irmm/article/view/21571