George J, Sebastian KS, Sasikumar VP, K. S, Thomas SN. The Dynamics of Ambush Marketing Research: A Bibliometric Analysis and Visualisation of Research Trends and Collaborations. IRMM [Internet]. 2026 Feb. 1 [cited 2026 Feb. 19];16(2):323-34. Available from: https://econjournals.com/index.php/irmm/article/view/21227