1.
Oppong PK, Maama H. Assessing Intangible Value: The Mediating Roles of WOM and Brand Credibility in Quality and Equity Nexus in Emerging Market. IRMM [Internet]. 2025 Nov. 11 [cited 2025 Dec. 5];16(1):286-95. Available from: https://econjournals.com/index.php/irmm/article/view/20152