1.
Lamari M, Bouslama N. The Impact of eWOM and Social Media Advertising on Perceived Value, Satisfaction, and Behavioral Intentions in a Cinema Festival Context. IRMM [Internet]. 2025 Oct. 13 [cited 2025 Dec. 6];15(6):40-51. Available from: https://econjournals.com/index.php/irmm/article/view/20069