Nguyen T-B-N, Le TM, Nguyen T-T-T, Dang DA, Tran T-H-N. Now or Never: Exploring Factors Influencing Online Impulsive Buying Behavior on Fashion Brand Websites among Generation Z Consumers. IRMM [Internet]. 2025 Aug. 22 [cited 2025 Dec. 5];15(5):383-92. Available from: https://econjournals.com/index.php/irmm/article/view/19210