Siriyota K, Chokpiriyawat T. Service Recovery Strategy in Private Hospitals: The Role of Experience, Symbolic, and Functional Brand Images. IRMM [Internet]. 2024 Dec. 7 [cited 2024 Dec. 20];15(1):214-31. Available from: https://econjournals.com/index.php/irmm/article/view/17306