Yamoah, Fred A. “Fairtrade UK in Retrospect: From the Niche Genesis to the Revelatory Mainstreaming Marketing Strategy Era (Late 1950s - Late 2000s)”. International Review of Management and Marketing 9, no. 4 (July 31, 2019): 110–120. Accessed April 28, 2024. https://econjournals.com/index.php/irmm/article/view/8288.