Külter Demirgüneş, Banu. “Relative Importance of Perceived Value, Satisfaction and Perceived Risk on Willingness to Pay More”. International Review of Management and Marketing 5, no. 4 (October 14, 2015): 211–220. Accessed November 22, 2024. https://econjournals.com/index.php/irmm/article/view/1465.