Harikumar, Attchaya, and Usha Swaminathan. “When Sustainability Becomes Instagrammable: Extending the Source Credibility Model to Green Influencer Marketing in New Media”. International Review of Management and Marketing 16, no. 4 (May 8, 2026): 582–593. Accessed May 10, 2026. https://econjournals.com/index.php/irmm/article/view/23566.