Ghani, Mazuri Abd, Aida Othman, Nor Asmahani Ibrahim, and Wan Zulqurnain Wan Ismail. “Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry”. International Review of Management and Marketing 6, no. 4 (October 25, 2016): 1026–1033. Accessed December 22, 2024. https://econjournals.com/index.php/irmm/article/view/2950.