Obeto, Mercy Nwadiuto, and Rudzi Binti Munap. “Beyond the Label: Multidimensional Brand Equity Driving Apparel Visibility Through Customer Satisfaction”. International Review of Management and Marketing 16, no. 3 (March 16, 2026): 267–279. Accessed March 31, 2026. https://econjournals.com/index.php/irmm/article/view/22514.