Sharmila, R., and D. Janis Bibiyana. “Adoption of Omnichannel Technology Along With Its Impact on Customer Experience from an FMCG Perspective”. International Review of Management and Marketing 16, no. 3 (March 16, 2026): 491–500. Accessed March 31, 2026. https://econjournals.com/index.php/irmm/article/view/22275.