Jesus, Jiomarie B., Ma. Rosalina A. Besario, Niña Lyn E. Bueno, Charito L. Bonghanoy, Rocel I. Navaja, Genessa L. Basilisco, Jeffy M. Sumilhig, and Chesa Ople-Alviola. “Brand Reputation in the Age of AI: Impact of AI-Driven Customer Interaction, Social Media Engagement, and Sustainability Messaging on Consumer Trust and Purchase Intention”. International Review of Management and Marketing 16, no. 1 (November 11, 2025): 161–169. Accessed December 5, 2025. https://econjournals.com/index.php/irmm/article/view/21424.